WE ARE MEMPHIS

Memphis Brand believes in the power of catalytic positive change that exists at the intersection of mission and marketing. Through our efforts, we are generating massive visibility, energy, and investment into our community, positively impacting issues and ecosystems at scale.

1. FUTURE FOCUSED

Memphis Brand is focused on the future with the uncompromising belief that our greatest strength is diversity of people and ideas, creating the next great epicenter of innovation, culture and creativity.

2. OPPORTUNITY FOR ALL

Memphis Brand is creating direct pipelines for opportunities centered on jobs, entrepreneurship, community and culture.

3. POWERING A MOVEMENT

Memphis Brand is accelerating change by breaking down barriers, shining the spotlight on success, and putting the power with the people to build a community that works better together.

MAKING THE DIFFERENCE

Our work is more important than ever, and the Memphis Brand team has been delivering:

• We generated massive, positive visibility to Memphis averaging over one billion media impressions a year, including stories in Forbes, Fast Company and the Kelly Clarkson Show among others.
• Since 2017, we’ve garnered a total of 7.6 billion PR impressions and $100 million in ad value!
• WeAreMemphis.com is more popular than ever, recording over 1.1 million sessions and is being visited by Memphians and people in all fifty states and beyond.
• Memphis Brand continues to cultivate the largest pro-Memphis social community boasting well over half a million followers and subscribers locally and globally.
• We participate in over 35 community events signing up thousands of Memphis ambassadors and social followers.

2025 COVERAGE HIGHLIGHTS

LONG TERM IMPACT

Branding is a long-term endeavor. Memphis Brand ensures our reputation is always advancing, evolving and growing stronger.
*Data as of April 2025

MEMPHIS

• More than half (62%) of City of Memphis and 52% of Shelby County residents feel “Highly Favorable” or “Favorable” towards the city, up 21% and 14% respectively since April 2023.
• Only 25% of City of Memphis and 23% of Shelby County Residents hear mostly NEGATIVE information about Memphis, down 33% and 21% respectively since April 2023.
• Over half (56%) of City of Memphis Residents find Memphis “Extremely” or “Very Appealing” for the Creative Class, up 27% since April 2023.
• 88% of City of Memphis, 84% of Shelby County, and 80% DMA residents “Strongly Agree” or “Agree” Memphis is a city that has soul, up 10 points on average since April 2023.
• More than one-half (64%) City of Memphis Residents feel that their city is already or is becoming a great place to live and work, up 16% since April 2024.  

TARGET MARKETS

In our target markets of New York, Chicago, Atlanta, Dallas and San Franscisco, we have seen remarkable gains for Memphis since 2019.

• Familiarity is up 16 percentage points.  
• Favorability is up 22 points, with new all-time highs in New York and Chicago.  
• Positive information heard about Memphis is up 13 points.  
• People agree Memphis is a city that has soul up 21 points.  

NATIONAL

Nationally Memphis is winning, especially with Millennial audiences.

• 60% of the National Audience feel “Highly Favorable” or “Favorable” toward Memphis, up 14% points since Oct 2020. 33% are “Neutral” in our latest study, meaning only 7% of the national audience has a negative option of Memphis.
• 66% of national Millennial respondents feel “Highly Favorable” or “Favorable” toward Memphis, up 28% points since Oct 2020. Furthermore, 70% of Millennial Respondents find Memphis “Extremely Appealing” or “Very Appealing” for the creative class creating new ideas, new technology and creative content – up 27% points since 2020.
• Three-quarters (75%) of National Respondents “Agree” or “Strongly Agree” that Memphis is a city that has soul, up 15 percentage points since April 2020.

THANK YOU

Like Memphis, we are just getting started! Our movement to create positive change doesn’t happen without you. Together we have grown a powerful engine for talent recruitment and retention, economic development, community investment and civic pride.

Together, #WeAreMemphis.

Sincerely,
David French
President Emeritus

BOARD OF DIRECTORS

• Chair: Jenny Robertson, SVP Global Brand & Communications, FedEx
• Vice-Chair: Mauricio Calvo, President, Latino Memphis
• Treasurer: Spence Wilson Jr., Principal, Kemmons Wilson Companies
• Secretary: Blair Taylor, President, Memphis Tomorrow
• Interim President: Jen Prudhome Booker, CMO, Memphis Brand
• Chandell Ryan, President, Downtown Memphis Commission
• Erin Pryor, Chief Marketing Officer, First Horizon
• Jason Wexler, Team President, Memphis Grizzlies
• John Carroll, President, City Leadership
• Kevin Kane, President, Memphis Tourism
• Kyle Veazey, Chief of Staff, ALSAC, St. Jude Children’s Research Hospital
• Lee Harris, Mayor, Shelby County Mayor (nonvoting)
• Michele Ehrhart, Chief Marketing and Communications Officer, University of Memphis
• Paul Young, Mayor, City of Memphis (nonvoting)
• Teresa Sloyan, President, Hyde Family Foundation