Howdy, I’m Michael.

Michael Bourne is a Canadian technologist working at the intersection of wine, web development, and accessible digital design. Over the past decade, he has built a reputation for solving difficult technical problems with clarity, generosity, and a commitment to open standards. His work is best known in the global wine industry, where he helps producers and agencies rethink how digital tools support hospitality, commerce, and customer experience.

Michael’s career spans full-stack engineering, UX and performance optimization, accessibility advocacy, and platform-level integrations. He is a frequent speaker at wine industry conferences, WordPress events, technical meetups, and Commerce7’s Partner Day, where he presents on accessibility, conversion strategy, ethical technology, and practical approaches to building for real user loyalty. Colleagues, clients, and even competitors regularly seek his perspective because of his ability to translate complex systems into actionable solutions.

Today, Michael focuses on building technology that is useful, transparent, and genuinely helpful. He is driven by the belief that good tools should make hard things easier, support people’s autonomy, and leave the industry better than it was found.