Meet the MOBI team

We’re a team of marketing operations experts who help companies get real value from Marketo and HubSpot. At MOBI, we build systems that work for the people using them—so your team can stop fighting the tech and start seeing results. We act as an extension of your team, making sure your tools support your strategy and drive measurable impact.

Rachel Squire (Noble)

President | Principal Consultant

I started MOBI with a passion for helping growing organizations build scalable, measurable Marketing Ops functions. Companies who work with me will see my knack for uncovering hidden insights in even the most chaotic situations.

With over a decade of experience in Marketo, Salesforce, and marketing analytics tools, I bring a strategic, highly-technical approach to my RevOps practice. I am a 2x Marketo Champion, former MUG leader, and active member of multiple MOPS and RevOps communities.

When I’m not driving pipeline, you can find me at the beach, reading murder mysteries, or sharing a plate of dino nuggets with my incredible daughter.

Mark Steinmetz

Marketing Operations Consultant

I have always had a passion for Operations whether for clients or within my own personal life. With over 20 years of experience in Marketing Operations, I bring a deep, cross-functional perspective that spans Sales, Sales Operations, Product Management, Customer Success, and Client Services.I specialize in building scalable processes, aligning revenue teams, and driving operational efficiency across the full customer lifecycle. Known for bridging strategic vision with practical execution, I’ve helped organizations turn complexity into clarity and deliver measurable impact across teams.When I’m not working, you will find me outdoors normally fishing or enjoying the beauty of the Arizona Desert Landscapes.

Rebekah Spradlin

Marketing Operations Consultant

I’ve always had a passion for Marketing Operations — especially the challenge of auditing complex systems and uncovering opportunities to make them smarter, faster, and more measurable. With over 13 years of experience across B2B SaaS, I bring a blend of MarTech and analytics expertise that helps organizations scale with clarity and confidence.

I specialize in lifecycle frameworks, campaign operations, and data-driven processes that connect strategy, technology, and growth. Known for being both technical and personable, I love partnering with teams to build trust, solve problems, and lay the groundwork for future-ready marketing.

When I’m not helping clients optimize their MarTech ecosystems, you can usually find me exercising, gardening, traveling, or spending time with my family.

Cameron Evans

Growth Operations Consultant

Located in Utah with my wife and 3 kids, I’ve spent over 20 years in marketing and the last 15 focused on marketing operations. I love to help companies build scalable systems that actually drive growth. My expertise is especially deep in HubSpot and Marketo, where I’ve led everything from full platform implementations to complex integrations, campaign reporting, and revenue attribution. I love taking messy processes and turning them into clean, repeatable workflows that align marketing and sales around real business impact. At MOBI Solutions, I partner with clients to architect best-practice operations from the ground up—so their teams can focus less on fighting tools and more on delivering measurable results.

Matt Hornbecker

Marketing Operations Consultant

“Matt specializes in untangling complex system migrations, fixing broken integrations, and keeping marketing platforms running smoothly at MOBI. He enjoys solving puzzles as a team and turning marketing chaos into efficient workflows. Outside of work, Matt enjoys exploring the Montana outdoors, mountain biking, fly fishing, or honing his photography skills.”

Stephanie Naddaf

Marketing Operations Associate Consultant

Stephanie is a Marketing Operations and Analytics professional based in Los Angeles. At MOBI Solutions, she specializes in leveraging BI and analytics tools to transform complex marketing and CRM data into clear, actionable insights that drive smarter decision-making. Her work bridges the gap between systems, reporting, and strategy—empowering teams to visualize performance and understand what’s really happening across their campaigns.

Known for her thoughtful, collaborative approach, Stephanie brings both technical precision and curiosity to every engagement, ensuring data is not just accessible, but meaningful.

Outside of work, Stephanie is a proud mom of two, wrangler of two cats and a dog, and a firm believer that good data (and a large cup of tea) can solve almost anything.

Elizabeth Bushard

Marketing Technology Consultant

Jim Fulmer

Sr. Web Designer/Dev Consultant

“Jim Fulmer is a seasoned graphic designer and brand manager based in Silver Spring, Maryland, with over 25 years of experience in corporate marketing design and management. He is passionate about helping teams realize their vision through well-crafted brand identity and design. Jim is recognized for his ability to translate ideas into creative visuals, effectively bridging the gap between business demands and the creative process. Outside of work, Jim can be found in his stained glass studio, coaching his daughter’s softball team, or wrestling with his pit bull, Charlie.”

Hunter Johnson

Marketing Operations Specialist
Hunter Johnson is a Marketing Operations Specialist at MOBI, where she supports demand generation, marketing operations, and sales alignment initiatives. Based in Charleston, South Carolina, she brings a background in cybersecurity sales, field marketing, and marketing operations, along with a strong understanding of the buyer journey and how marketing programs translate into real pipeline impact. Hunter has hands-on experience with CRM optimization, lead management, reporting, and campaign execution, and is known for bridging strategy with execution across cross-functional teams. She’s passionate about building scalable, data-driven marketing programs that support sales teams and drive measurable growth.

Ellie Fulmer

Marketing Technology Intern

As a Marketing technology intern at MOBI Solutions, I support the creation and execution of ads and other creative assets that help bring campaigns to life. Drawing on my background as a student in a Communication Arts program, I blend visual creativity with strategic intent to produce engaging marketing content that aligns with our clients’ goals. In my role, I work closely with the marketing technology team to ensure creative work amplifies performance and resonates with audiences.

Casey Logan

Marketing Technology Intern

“As an intern at MOBI I provide support on a wide variety of projects. I assist in completing projects efficiently while maintaining a high quality through collaboration with other MOBI employees. As a student currently studying statistics, I bring a detailed understanding of data analysis methods to my work. I know how to understand the structure of data in a way that is useful in understanding trends and calculating metrics, to provide tangible evidence useful in understanding marketing performance. I use these tools and ways of thinking to support clients and their projects in a logical, systematic way to ensure accurate and helpful support.”

Brandon Farley

Marketing Technology Intern

Brandon is a Marketing Technology Intern at MOBI Solutions, where he supports marketing operations through strategic, technology-driven initiatives. He is graduating from the BYU Marriott School of Business in April 2026 with a Bachelor’s degree in Marketing.

With a strong interest in strategy and creative problem-solving, he enjoys working at the intersection of marketing and technology. He is particularly drawn to marketing operations for its ability to improve both effectiveness and efficiency across teams and systems.

Outside of work, he enjoys playing basketball, traveling, and hosting game nights, and is an avid Utah Jazz fan.

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MOBI helps B2B SaaS organizations get their Marketo- or HubSpot-centric MarTech stacks working the way they’re supposed to: fast, clean, and built for scale.

Everything we do is rooted in three core pillars:

1. Clarity in Attribution and Analytics

No more guessing what’s driving pipeline. We build the systems that surface actionable insights: clean data, transparent reporting, and attribution you can trust.

2. Personalized Experiences That Actually Scale

From lifecycle journeys to nurture programs, we design systems that deliver the right message to the right person.

3. Operational Scalability for Measurable Growth

We help your stack grow with you: sustainable processes, clean integrations, and frameworks that scale without breaking.