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The latest on Connected TV, performance marketing, and everything in between

MNTN on Marketing

Get the secrets for CTV success, pulled from the pages of our playbook.

MNTN on Marketing

We Ran Testimonials as TV Ads. It Was a Really Good Idea.

Your customers are your best marketers. You can run the coolest, most engaging brand campaign, but sometimes nothing hits harder than hearing a real person talk about how your product made their life easier. That’s been our experience at MNTN,...

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MNTN on Marketing

Small Change, Big Impact: How a Simple Creative Update Boosted Performance

Marketers are no stranger to being asked to do more with less — less budget, less time, less bandwidth. And yes, that includes us. Even at a CTV advertising company like MNTN, where testing is central to our strategy, resources...

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MNTN on Marketing

What We Learned From Running CTV Like Traditional TV

One of the things I love most about our marketing team here at MNTN is that we’re always testing — pushing our platform and generally seeing just how far we can take Connected TV advertising. If there’s a question worth...

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MNTN on Marketing

How We Optimized Our Lower Funnel Performance With TV Ad Variations

MNTN loves experimenting with ways to push the boundaries of performance marketing on Connected TV (CTV). I should know — I'm the Director of Performance Marketing here at MNTN. As an advertising software company with our own CTV ad platform,...

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Product News

The latest and greatest updates on Performance TV.

Create Standout Moments in Just Seconds With QuickFrame AI Effects  

Every brand has a “someday” creative idea. The glossy, attention-grabbing visual you save, admire, and then quietly file under “Not for us”, because it feels like it belongs to bigger budgets, bigger crews, bigger everything. With QuickFrame AI’s latest feature,...

3 Min Read
Product News

MNTN Announces Creative Integration With QuickFrame AI to Help Brands Go Live Faster

3 Min Read

Product News

QuickFrame AI Launches Subjects to Simplify Creative Consistency

3 Min Read

Product News

MNTN CEO Mark Douglas Introduces QuickFrame AI

3 Min Read

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QuickFrame Blog

Everything you ever wanted to know about creative production, from CTV to social and beyond.

How Does the X (Twitter) Algorithm Work in 2026?

1 Min Read

If performance marketing has taught us anything, it’s this: distribution is a feature, not a guarantee. And on X (formerly Twitter), distribution is largely decided by the X algorithm, which is built to keep people...

Instagram Video Length: Size, Time Limit & Specifications (2026)

1 Min Read

Video on Instagram isn’t just “popular.” It’s habitual. Across U.S. users 18+, people spend about 33.1 minutes per day on Instagram. That’s roughly 3.8 hours per week on the app. And younger audiences go even...

Best Time to Post on YouTube: When to Upload (2026)

1 Min Read

With billions of people watching every day, YouTube can be one of the most efficient ways to turn attention into action, especially when your video marketing strategy ladders up to bigger channels like Connected TV,...

How To Go Live on TikTok: Complete Guide (2026)

1 Min Read

With over 170 million monthly active users in the US alone, TikTok is one of the most popular social media platforms. In 2026, as budgets keep shifting toward short-form video, TikTok LIVE is one of...

25 Best YouTube Video Content Ideas for Beginners

1 Min Read

YouTube still rewards creators who bring something real: a point of view, clear value, and content that feels made for people rather than produced for volume. Since July 15, 2025, YouTube has been more direct...

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MNTN Research

In-depth analysis of the streaming television, video, and media landscape

Performance TV Is Expected To Lead Media Budgets in 2026

By Frankie Karrer
February 13, 2026

1 Min Read

52% of Gen Z Streamers Choose Ad-Supported Tiers To Cut Costs

By Frankie Karrer
February 6, 2026

1 Min Read

49% of Consumers Say TV Ads Drive Purchases

By Frankie Karrer
January 30, 2026

1 Min Read

Digital Live Sports Audiences Are Projected To Grow 5.8% in 2026

By Frankie Karrer
January 23, 2026

1 Min Read

Explore MNTN Research