For Data and Tracking specialists

The Website Tracking Tool for Accurate Data and Deeper Insights

Mouseflow is the website tracking tool that shows what metrics miss—real user behavior. Get visual insights that explain the why behind the what.

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Turn user behavior into more revenue

Discover the why behind your data

GA4 tracks clicks. Mouseflow shows behavior – hesitation, rage, and friction – so you know what to fix fast.

Friction Score

Validate tracking in minutes, not meetings

Broken tags? Missed flows? Mouseflow confirms what users see and do – no dev tickets, no guesswork.

Session Replay

Prove your point, with visual proof

Back insights with visual evidence. Heatmaps turn performance drops into patterns stakeholders get instantly.

Website Heatmaps

An e-commerce homepage with a heatmap over a large sales banner, showing 236 clicks and a data box with clicks, rage-clicks, click-errors, and hovers tracked for the banner element.

Data makes no sense without behavior

You’re deep in dashboards – bounce rates, funnel leaks, exit paths – but the why is still missing. Metrics alone can’t show hesitation, confusion, or frustration. That’s where website behavior tracking completes the story.

Mouseflow gives you the context GA can’t. With Heatmaps, you see where users actually click, scroll, and lose interest across devices. It’s all retroactive and segmented by traffic source, so you can instantly connect high-exit pages with interaction blind spots. No need to set up tests or wait weeks for results – just visual answers, on demand.

Visual representation of user journeys in Mouseflow's mapping tool, showcasing the entire customer journey for deeper insights

Event tags miss what funnels reveal

When conversions dip, leadership wants clarity, not a wall of spreadsheets. But even with clean tagging, tools like GA or Mixpanel can’t tell you if the issue is technical, UX, or user confusion—or why there’s a Google Analytics data discrepancy in your reports.

That’s where Mouseflow comes in. Our Funnels work as a dedicated funnel tracking tool, pinpointing exactly where users abandon in multi-step flows. And with Journey Analytics, you can map the paths users actually take across your site to see the bigger picture behind those drop-offs.

Debugging takes hours when it should take minutes

Debugging should take minutes, not hours of replaying recordings or chasing screenshots. But most website tracking software isn’t built to surface only the sessions that matter, making your job harder than it needs to be.

With Mouseflow’s Friction Detection, you can filter and prioritize sessions with rage clicks, rapid cursor movements, and other high-friction signals. Instead of digging through thousands of replays, Mouseflow highlights sessions with frustration signals, so you can spot and fix issues before they hurt performance.

Data Privacy Regulations Map. The image depicts a world map with different countries painted different colors, and relevant data protection initiatives named next to them: GDPR near Europe, CCPA and other near the US, POPIA next to South Africa, etc.

Compliance shouldn’t cost you insights

You’re expected to uncover user insights, without violating privacy laws. But with consent rules, cookie banners, and shifting regulations, getting accurate data without legal risk is a challenge.

Mouseflow is the website tracking tool built for privacy-first teams. It supports GDPR website tracking by integrating with your consent setup and supports tracking that respects user choices. You can delay data collection until consent is given, or disable cookies entirely and still capture sessions, heatmaps, and funnels. It’s the insight you need, delivered in a way that’s safe, transparent, and fully compliant.