Qualitative Product Analytics
The Product Analytics Tool to Prove Messaging and Drive Adoption
You own the launches. Mouseflow is the product analytics tool that shows what happens after. See who engages, where adoption stalls, and why.
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See what happens after launch—not just what gets clicked
Most tools show traffic and clicks, but they don’t explain how users behave after a launch. Mouseflow’s product analytics tool goes further: Journey analytics shows how visitors discover and interact with new features on your website. Funnels reveal where they drop off in key flows.
Instead of just tracking feature adoption metrics, you’ll understand why users aren’t progressing—pinpointing the exact steps where discovery breaks down.
Prove your GTM messaging is working (or not)
You’re launching campaigns and updating product pages, but can’t see how visitors actually respond. Mouseflow’s heatmaps and form analytics provide visual proof for product message testing, showing whether users engage with your headlines, CTAs, and signup flows, or skip right past them. It’s fast, behavioral evidence for product marketers, and exactly the clarity you expect from a product analytics tool.
Spot friction before it kills adoption
Post-launch drop-offs are inevitable, but most tools can’t explain why they happen. Mouseflow’s friction detection flags where visitors hesitate, rage-click, or abandon key flows, while session replay shows the exact struggles behind those signals. Instead of guessing, you’ll see the real user experience, so you can fix blockers faster, smooth onboarding flows, and keep adoption on track.
For product marketers, it’s the difference between a generic analytics platform and a product marketing tool built to show you what’s really happening.
Know what to fix next—and why
When everything looks important, it’s hard to know where to start. Mouseflow helps you cut through the noise by pointing to the pages and flows that impact adoption the most.
For product marketing managers, it works as the kind of analytics tool that delivers real clarity, backed by product engagement metrics from your website, like how visitors interact with signup forms, onboarding flows, or feature launch pages. That way, you can prioritize the changes that truly drive adoption and growth.
7 Ways Marketers can Improve Conversion Rates
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See Why Your Users Drop Off
Watch real sessions to find friction and fix drop-offs.
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