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Rob Cochran Becomes 2026 NADA Chairman
Cochran will lead America’s Franchised Dealers Through Transformative Period in Automotive Retail
Rob Cochran
2026 NADA
Chairman
LAS VEGAS, Nev. (February 5, 2026) — Pennsylvania dealer Rob Cochran officially took the role of NADA’s 2026 chairman today at an event on the Main Stage at NADA’s 2026 Show. Cochran outlined his priorities in a speech before thousands of convention attendees.
“As we look at our business model – today and in the years ahead – we are managing more variables, more uncertainties, and more transformation than at any point in our history,” Cochran said during his speech. “The importance of NADA — and dealer involvement — has never been greater than it is right now.”
Cochran began his automotive career in 1987 after graduating from Carnegie Mellon University. A second-generation leader, he has guided the family-owned business for more than three decades, expanding it into a dynamic enterprise defined by innovation, diversification, and an unwavering commitment to its customers and communities. Today, the company operates 35 dealerships representing 20 brands, 12 collision centers, and a wholesale parts distribution center.
NADA Show 2026 Is Underway!
NADA Show brings together the insights, experts and innovations that help dealerships perform at their highest level. From hands-on learning to the latest solutions on the Expo floor, there’s no better place to get ahead of the curve. Get ready to sharpen your strategy, elevate performance and reenergize your entire operation. It's not too late to join us in Las Vegas...
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Enroll Today in the NADA Dealership Workforce Study
NADA is proud to provide its members with the opportunity to participate in the NADA Dealership Workforce Study, its annual examination of compensation, turnover, retention, benefits, and demographics trends happening in our industry.
Your participation is key to the success of the study and the value of the data. Enroll today!
Registration Now Open for Automotive Forum New York
Join J.D. Power, NADA and the New York International Auto Show for the Automotive Forum New York on March 31 at Javits Center in NYC. This must-attend, one-day event will bring together influential industry leaders to address the most significant challenges affecting our industry. Register now to save $100. Attend the Auto Forum on March 31 and receive free entry to the NY Auto Show on April 1 (Media Day—no public, less crowds).
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Know Before You Buy Guide
NADA, in conjunction with the National Association of Minority Automobile Dealers, the American International Automobile Dealers Association, the National Urban League, the League of United Latin American Citizens, and The AFSA Education Foundation, has published a new guide offering tips for consumers before buying or leasing their next vehicle.
Consumers can use the guide to ensure that their next vehicle purchase is affordable and supports their transportation needs.
NADA Podcast
In this fast-paced, ever-changing automotive world, staying one step ahead of the competition is essential. That’s why NADA is launching an exciting new resource—full of timely tips and best practices—for today’s busy dealership professionals.
Say hello to Dealer Driven, a podcast tailored specifically to help dealers navigate daily challenges and keep their stores—and their staffs—as nimble as possible.
Hosted by NADA education leaders Camron Wilson and Michael Hayes, Dealer Driven showcases the best in dealership training and development.
