
NBDA Market Intelligence Program
Empowering Specialty Bicycle Retailers with enterprise-level data analytics, competitive insights, and market intelligence—completely free to NBDA Retailer members.
TrackFly’s proprietary mapping tool automatically connects your existing POS system to industry-standardized data, ensuring accuracy without manual work.
Get your business “weather report” with one-click insights into sales performance, seasonal trends, and industry benchmarks tailored to your store.
Create brand-specific dashboards, receive stockout notifications, and collaborate directly with brand representatives to prevent lost sales opportunities.
Monthly webinars and community meetings help you interpret data and translate insights into actionable strategies for your business.
Strict protocols ensure brands cannot weaponize your data. You maintain complete control over what information you share and with whom.
Access regional and national trends, category growth analysis, competitive product intelligence, and market positioning insights, all updated in real-time.
Seasonal Intelligence: Month-by-month performance patterns, weather correlation data, and demand forecasting
Competitive Product Data: Top sellers by category with specific product names, brands, and average unit prices
Brand Market Trends: Brand performance tracking and category growth trajectories in your region
Price Banding Insights: Optimal pricing strategies based on actual sales data and consumer behavior
High-Turn Retailers (Maximizing Inventory Velocity)
Committed Brand Retailers (Trek/Specialized/Giant Dealers)
Program-Driven Retailers (Following Brand Directives)
Risk Mitigation: Make informed decisions about program participation levels
By participating in this initiative, Specialty Bicycle Retailers gain access to the same level of market intelligence that has traditionally been available only to large corporations. This levels the playing field and enables informed decision-making that can drive profitability, improve customer satisfaction, and strengthen competitive positioning.
The combination of comprehensive data access, educational support, and protective oversight creates an unprecedented opportunity for Specialty Bicycle Retailers to thrive in an increasingly data-driven marketplace.
This heat map highlights the geographic distribution of specialty bicycle retailers across North America who are actively participating in the NBDA Market Intelligence Program. Darker concentrations indicate regions with higher participation, reflecting where retailers are contributing data to help build a more accurate picture of industry performance, trends, and benchmarks.
The NBDA Market Intelligence Program represents more than just data sharing—it’s a fundamental shift toward empowering specialty bicycle dealers with the tools and knowledge needed to compete effectively while maintaining the personal service and community connection that defines Specialty Bicycle Retail.
Join today and discover what data-driven decision-making can do for your business.