1:30 -4:40 pm– Flow Sessions
Afternoon sessions with interactive presentations, discussions, workshops, & Q&As curated for you to build relationships and get first-hand education in the topics you are most interested in. Our 4 session format allows you to choose your orientation on the trail. Select from a diverse lineup of educational opportunities all happening simultaneously across multiple venues.
Main Stage
1:30 pm- 2:10 pm
Title: HPS Survive & Thrive Playbook: Today – Tomorrow:
Description: A 30-minute Business Operations and Business Profitability Presentation by Jay Townley, Human Powered Solutions LLC (HPS) Founding Partner and Resident Futurist for bike shops, suppliers, brands and service providers who want to find out how to Survive and Thrive in these turbulent times! Calling on 70-years of experience, Townley touches on tariffs, sourcing, operational efficiency, best practices, new hybrid channels of distribution, consumer demographics, sales strategies, service optimization, circular economy, business planning, negotiating everything and using the Survive & Thrive Playbook today and tomorrow!
Presented by: Jay Townley, Resident Futurist HPS
2:20 pm- 3:00 pm
Title: The New Customer Reality- AI doesn’t eliminate your expertise — it makes it more valuable.
Description: In “The New Customer Reality”, we’ll break down how AI has transformed customer expectations, what today’s riders look for before they ever contact your shop, and the simple shifts retailers can make to meet, and exceed, those expectations. Today’s customers arrive already informed, already comparing, and expecting more expertise and transparency than ever before. From website clarity to customer communication to in-store experience, you’ll walk away with practical, actionable ways to stay competitive in the era of the always-informed customer and how your shop’s expertise becomes even more essential in guiding riders to the right decision.
Presented by: Workstand
3:10 pm- 3:50 pm
Title: Mastering Premium E-Bike Sales
Description: Join Rob Kaplan of BULLS Bikes as he teams up with a guest retailer to share proven strategies for positioning and selling premium e-bikes in your store. Together, they’ll provide hands-on expertise and real-world insights from the shop floor, covering staff engagement techniques to train and motivate your team, in-store consumer engagement strategies for connecting with customers and demonstrating value, and real results with data and outcomes from implementing these approaches. Learn how to engage customers, highlight key features, and maximize average ticket prices while growing your e-bike sales.
Presented by:Rob Kaplan- Sales Director Bulls BIkes
4:00 pm- 4:40 pm
Title: Hug the Porcupine: How D2C Brands Can Boost Your Retail Business
Description: Join Rob Kaplan (Sales Director, BULLS Bikes), Richard Wittenberg (CEO, Troxus Mobility), and Tim Akers (CEO, Akers Digital) as they challenge conventional wisdom about direct-to-consumer brands. Discover why leaning into D2C partnerships, rather than avoiding them, can unlock new revenue streams and position your bicycle retail business for growth. Learn strategic approaches to working with D2C brands that complement your brick-and-mortar presence, enhance your product mix, and create competitive advantages in today’s evolving marketplace. This panel will share real-world examples and actionable insights to help you turn perceived threats into profitable opportunities.
Presented by: Rob Kaplan- Sales Director Bulls Bikes, Richard Wittenberg CEO Troxus Mobility, Tim Akers- Akers Digital
CEO
Sierra 11 Breakout Room
1:30 pm- 2:10 pm
Title: Data-Driven Success: Key Insights from the NBDA Market Intelligence Program Powered By TrackFly
Description: Unlock the power of your data and transform your business strategy with this essential seminar focused on the NBDA Market Intelligence Program. This session provides specialty bicycle retailers with unparalleled access to aggregated, real-time sales data collected from stores across North America. You will learn to move beyond guesswork by identifying key sellers, emerging categories, and critical trends and insights impacting the market today. Discover how to effectively leverage this comprehensive data to optimize your inventory, inform purchasing decisions, sharpen your marketing focus, and ultimately drive higher profitability. Data can transform your business—attend this seminar to start making informed decisions that position your store for future success.
Presented by: Stephen Baird, CEO, and Brad Duncan TrackFly
2:20 pm- 3:00 pm
Title: If E-bike service feels like chaos in your shop, you’re not alone but you’re also sitting on your biggest opportunity, It’s actually a blueprint for growth
Description: Founder of Micromobility Connect — Michael Pasquali — reveals the proven E-bike service framework he’s refined over 15 years operating a multiple award-winning electric bike shop. Showing how E-bike service (the biggest challenge in most shops) can drive foot traffic, unlock new sales, grow revenue, and create loyal customers. You’ll see his step-by-step customer journey, broken down to show exactly where the wins are and how to complete the connection.
Presented by: Michael Pasquali- Micromobility Connect
3:10 pm- 3:50 pm
Title: Unlock 5%-15% More Profit: Margin-Boosting Sales Strategies That Work Today
Description: Stop leaving money on the table. This intensive session reveals proven, counter-intuitive sales strategies designed to immediately add 5 to 15 margin points to every sale. We’ll go beyond basic selling and dive into actionable tactics like implementing a Flat Tire Club, monetizing your expertise with a Professional Services Fee, and using Gamification to drive higher-margin sales. For each strategy, you will see a clear, real-world example demonstrating the direct impact on your overall profit margin. Walk away with a toolkit of techniques you can implement tomorrow to significantly increase your profitability per transaction.
Presented by:John Robinson – Owner Johnny Velo BIkes
4:00 pm- 4:40 pm
Title: Fast Legal Facts for Retailers: If Hertz Can Rent a Tank, You Can Rent a Bike
Description: If Hertz can rent the deadliest weapon ever created by man, you can rent bicycles — but only if you’re doing it right. This fast-paced, no-fluff legal session gives bike retailers the real-world guidance you need to protect your business while growing new revenue streams. We’ll cover what you need to know about group rides, bike and eBike rentals, purchase orders (and what you’re actually signing), sponsorships and how to make sure they stay sponsorships, volunteering as a race mechanic, and what MAPP really means for retailers. Walk away confident, compliant, and ready to operate smarter.
Presented by: Jim Moss, Recreation Law
Desert Wind Breakout Room
1:30 pm- 2:10 pm
Title: Meet the Speakers- Why Transparency Wins in Modern Bike Retail
Description: This informal breakout session gives attendees the opportunity to reconnect with a featured speaker from an earlier session and continue the conversation in a more relaxed, interactive setting. Ask follow-up questions, explore ideas in greater depth, and gain additional insight that goes beyond the main-stage presentation. Designed for open dialogue and real-world application, this session allows for meaningful discussion, practical takeaways, and direct access to industry expertise.
Presented by: Brett Lang, CEO Ikeono
2:20 pm- 3:00 pm
Title: NBDA Retailer University – Financial 101- P&L, Chart of Accounts, Cashflow, Budgeting
Description: NBDA Retailer University: Financial Foundations for Bike Shops is a focused 40-minute, hands-on session designed to give specialty bicycle retailers a clear, practical understanding of budgeting, cash flow management, and key performance indicators (KPIs). Led by NBDA Executive Director, this class walks retailers through the core financial tools needed to run a stronger, more profitable business, with real-world examples and an accompanying worksheet to help apply the concepts directly to your own shop. Attendees are encouraged to bring their laptops to fully engage and leave with actionable insights they can use immediately.
Presented by:Heather Mason, NBDA Executive Director
3:10 pm- 3:50 pm
Title: Meet the Speakers – Retail Whiplash- What the last five years taught us about the next five
Description: This informal breakout session gives attendees the opportunity to reconnect with a featured speaker from an earlier session and continue the conversation in a more relaxed, interactive setting. Ask follow-up questions, explore ideas in greater depth, and gain additional insight that goes beyond the main-stage presentation. Designed for open dialogue and real-world application, this session allows for meaningful discussion, practical takeaways, and direct access to industry expertise.
Presented by:Donny Perry
4:00 pm- 4:40 pm
Title: NBDA Retailer University – Inventory Focus
Description: NBDA Retailer University: Inventory Focus for Bike Shops is a focused 40-minute, hands-on session designed to give specialty bicycle retailers a clear, practical understanding of best practices when it comes to inventory. Led by the NBDA Executive Director, this class walks retailers through the core principles when it comes to inventory needed to run a stronger, more profitable business, with real-world examples and an accompanying worksheet to help apply the concepts directly to your own shop. Attendees are encouraged to bring their laptops to fully engage and leave with actionable insights they can use immediately.
Presented by: Heather Mason, NBDA Executive Director
The NBDA Retailer Summit is held in conjunction with 
