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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

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Solutions

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Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

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Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

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Understand complex consumer behavior with clear, accurate insights into omnichan…

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Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

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Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Circana Summit Event
Circana Growth Summit 2025

THE industry event for leaders ready to embrace transformation, explore expert perspectives, and ignite growth.

Catch the highlights

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Networking and making new connections with like-minded professionals were my favorite part.”

The combination of General Sessions and Best Practice Sessions provided a mix of high-level and in-depth trends.

Loved the keynotes on Tuesday – engaging speakers with great insights and thoughts about the future of data and insights.

Afternoon Best Practice Sessions provided timely trends and data on consumers, markets, and channels.

Innovation Showcase let me see the tools in action – it was great!

Circana Summit 2025

Don't Miss Out

Growth Summit 2027 will be here before we know it! Be among the first to know when registration opens. 

Let's Connect

Why wait to transform your business? Unlock growth now.

Summit Audience

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Discover Solutions

Circana Summit 2025

Find Out More About Circana

Stuart Aitken

Read a recent interview in Forbes with Circana CEO and President Stuart Aitken about why data and agility are a retailer’s best defense in the face of tariffs. (April 7, 2025)

Circana Summit Audience

Check out Circana’s latest press releases.

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Circana Summit Event

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