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New

Understanding how your models relate shouldn’t require digging through tables, keys, and documentation.

DinMo now lets you visualize relationships between models in a relational schema view — including:

• 1:1, 1:N, N:1 relationships

• join keys

• upstream and downstream dependencies

Switch from a simple model list to a live relational diagram, and immediately see how your customer, events, and business tables connect.

This makes it dramatically easier to understand your workspace structure, build correct segments faster, avoid joining the wrong entities and align marketing and data teams on the same model.

Because a composable CDP shouldn’t just connect to your warehouse.

It should help you understand it.

New

Which audience performs best? Now you know.

Customer Hub now allows you to compare audiences side-by-side on shared metrics.

Evaluate segments, campaigns, activation strategies to understand which audience truly drives results.

Better comparisons lead to better targeting. Better targeting leads to better ROI.

New integration

DinMo now supports nested custom attributes when sending data to Braze.

You can push structured objects (not just flat fields), enabling:

• richer personalization data

• cleaner event structures

• more advanced lifecycle messaging

• better alignment with your existing data model

New integration

With our updated integration for Dotdigital, DinMo can now automatically enroll users into programs 🎢

This allows you to trigger sophisticated marketing journeys the moment someone enters a segment — without manual exports or custom scripts.

Segments now become immediate workflow triggers. And so… marketing automation becomes truly data-driven.

New

DinMo now lets you extract all known data about a person to fulfill GDPR right-of-access requests.

Exports available in multiple formats:

• PDF

• DOC

• CSV

• XML

Your compliance team gets a complete, structured dataset instantly — without manual querying or engineering help.

Transparency requirements are strict. Meeting them shouldn’t be slow. ⚡

Improvement

Understand calculated fields at a glance.

We’ve improved the calculated fields experience:

• definitions are easier to read instantly

• all applied filters are visible in the summary view

No more digging through configuration screens to understand logic.

👀 Stay tuned — a full redesigned UX for this module is coming soon.

Improvement

We’ve improved the one-click activation modal with:

• a clear message when a segment is already active on all destinations

• destination search for faster selection

• smoother overall workflow

Small UX improvements, big daily productivity gains.

Because activation should take one click — not second-guessing.

New

🛡️ One deletion request. Fully propagated. Fully compliant.

DinMo now lets your DPO delete a person directly from the platform, and automatically sends the deletion order to:

• your data warehouse
• all connected destinations
• every downstream system receiving DinMo data

This ensures personal data is removed everywhere — not just hidden in one tool.

GDPR compliance isn’t optional. With DinMo, it’s enforceable, traceable, and centralized.

Improvement

You can now copy the exact query behind rejected rows directly from an activation.

No more guessing why records failed to sync. Instantly see whether an email is invalid, a phone number missing for SMS, or a destination rule isn’t met — and investigate directly in your data warehouse.

This makes troubleshooting faster, improves collaboration between marketing and data teams, and helps enforce stronger data quality upstream.

💫 In a nutshell: Understand rejected rows. Fix them fast. Improve data quality.

Improvement

We’ve enhanced formula fields with improved Boolean support:

• combine Boolean conditions with AND / OR
• apply NOT conditions easily
• create more expressive logic without complex workarounds

This unlocks clearer segmentation rules, cleaner calculated attributes, and more reliable business logic across your workspace.

🚀 Go to the app to try it out!