NCAA Revenue Sharing & NIL Collectives – Mid-American Conference Schools

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Conference Members *2024-252025-262026-27
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AkronMACMACMAC
Ball State MACMACMAC
Bowling GreenMACMACMAC
BuffaloMACMACMAC
Central Michigan MACMACMAC
Eastern Michigan MACMACMAC
Kent State MACMACMAC
Miami MACMACMAC
Ohio MACMACMAC
ToledoMACMACMAC
Western Michigan MACMACMAC
MassachusettsIndependentMACMAC
Northern Illinois MACMACHorizon / MW
Total Members121312

* UMass joined as a full member effective for the 2025-26 year. Effective 2026-27, Northern Illinois will be a member of the Mountain West Conference for football and the Horizon League for all other sports.

Estimated NCAA Revenue Sharing 2025-26: Mid-American Conference Schools

Based on average operating revenue of around $ 10 million per school (see table below), estimated revenue sharing using the 22% NCAA benchmark results in an average commitment of about $ 2 million per school:

Estimated Revenue Sharing 2025-26
Mid-American Conference Schools
Revenue
Share %
Team / Sport
Allocation ($)
Eligible
Athletes
Average per
Athlete ($)
Football52%1,110,34510510,575
Men's Basketball13%272,8471518,190
All Other Sports35%738,9783222,295
Average per School100.0%$ 2,122,169442$ 4,801

Football and Men’s basketball account for the bulk of team specific revenues at most FBS Group of 6 schools, and athletes on these two teams will be the major beneficiaries of revenue sharing. These are averages per athlete, a few players per team will likely receive substantially higher, while many will receive much less. Schools may pay more or less than the 22% NCAA benchmark, and can also opt out of revenue sharing entirely. Estimates are based on team specific revenues as reported to the NCAA.

Annual Operating Expenses – Mid-American Conference schools 2022-24:

Per 2024 EADA reporting, average annual athletic department operating costs were $ 36 million for Mid-American Conference schools, a 16% increase in expenses over a 2-year span:

Athletic Department
Annual Expenses *
FY 2024 ($)FY 2023 ($)FY 2022 ($)2-year %
Increase
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Massachusetts49,525,166 47,604,239 43,882,480 13%
Buffalo42,113,971 30,478,190 30,998,762 36%
Miami of Ohio40,819,194 39,126,336 37,880,709 8%
Western Michigan 40,487,398 40,804,290 34,422,529 18%
Toledo37,298,170 34,919,422 33,812,616 10%
Eastern Michigan 37,094,526 35,555,897 33,009,018 12%
Central Michigan 36,647,135 35,740,895 33,368,289 10%
Kent State 34,453,185 33,308,164 29,289,419 18%
Ohio 32,958,838 30,138,630 27,605,053 19%
Bowling Green 31,864,946 30,154,920 25,353,774 26%
Akron 30,010,416 28,265,821 25,335,181 18%
Ball State 29,737,219 28,979,328 28,526,892 4%
Northern Illinois 24,939,848 24,692,669 21,413,044 16%
Average per School 35,996,155 33,828,369 31,145,982 16%

* Expenses per Equity in Athletics Act (EADA) annual reporting. These results are comparable to NCAA membership reporting with one primary exception – EADA reporting does not include payments made for athletic facilities debt service and leases. See our methodology page for more detail and disclosures. The operating results below per 2024 NCAA reporting do not include UMass which joined the conference effective for the 2025-26 season.

2024 Operating Results: Mid-American Conference Schools

Per 2024 NCAA reporting, Mid-American Conference athletic departments averaged a net operating loss of $ 26 million per school, ranging from a low of $ 19 million to a high of $ 34 million. Operating losses were funded by booster contributions averaging $ 3 million per school and combined school support and student fees averaging $ 23 million per school:

Annual Operating Results ($)
Mid-American Conference Schools
Average per
School 2024
Low RangeHigh Range
Operating Revenue (see below) 9,646,224 7,889,673 12,300,082
Operating Expenses (see below) 36,059,723 29,311,450 42,103,311
Net Operating Loss(26,413,499)(19,680,765)(34,213,638)
Athletic Contributions 2,857,756 1,205,765 6,425,096
School Support & Student Fees 23,623,351 17,310,086 32,512,110
Net Surplus (Deficit)67,608 (5,249,647)3,090,919

Average athletics operating revenue for Mid-American Conference schools was around $ 10 million in 2024, ranging from a low of $ 8 million to a high of $ 12 million. 

Annual Revenue & Support ($)
Mid-American Conference Schools
Average per
School 2024
Low RangeHigh Range
Ticket Sales 1,131,985 - -
Media & Conference Income 2,321,015 1,750,000 3,679,739
Bowl Game Distributions 191,294 - 466,391
NCAA Distributions 1,424,763 826,992 1,784,345
Game Day & Event Revenue 149,389 39,133 426,773
Licensing & Sponsorships 969,133 403,108 1,642,765
Game Guarantees 2,525,597 1,635,000 3,706,900
Other Operating Income 933,048 295,187 2,249,256
Total Operating Revenue 9,646,224 7,889,673 12,300,082
Athletic Dept Contributions 2,857,756 1,205,765 6,425,096
School Support 17,910,155 6,260,000 26,405,221
Student Fees 5,713,196 - 13,978,176
Total Revenue & Support 36,127,331 29,239,753 42,261,274

Average athletic department operating expenses for Mid-American Conference schools was $ 36 million in 2024, ranging from a low of $ 29 million to a high of $ 42 million:

Annual Operating Expenses ($)
Mid-American Conference Schools
Average per
School 2024
Low RangeHigh Range
Salaries - Coaching Staff 7,231,192 6,591,703 7,575,377
Salaries - Admin & Support 5,319,296 3,854,538 7,695,398
Severance Payments 217,715 - 1,513,298
Student Athlete Financial Aid 8,137,443 6,160,794 10,085,262
Recruiting 722,520 379,837 925,559
Team Travel 2,976,691 2,019,676 4,064,702
Game Guarantees 473,703 363,250 728,500
Equipment & Uniforms 1,234,185 825,095 1,848,565
Game Day & Event Expenses 878,409 616,752 2,041,486
Fundraising & Marketing 582,471 179,451 1,938,617
Athletic Facilities payments 1,513,229 - 5,588,014
Medical expenses & insurance 581,095 394,983 904,693
Student Athlete Meals 660,471 - 1,214,096
Football Bowl Expenses 254,045 - 730,534
Overhead & Administration 3,367,672 - 7,670,462
Other Operating Expenses 1,909,586 509,919 3,076,532
Total Operating Expenses 36,059,723 29,311,450 42,103,311

College Athletic Departments are already losing money and the cash needed to fund revenue sharing and related costs has to come from somewhere. Athletic departments are aggressively looking to raise as much money as possible via external sources such as increased booster contributions, but ultimately the bulk of the added costs of revenue sharing will likely need to be funded internally at most NCAA schools.

Consequently, revenue sharing will require the infusion of additional school support and/or increased student fees at most schools, and this is already a sticky issue. For example, James Madison University has made a remarkable transition from the FCS level and is contending for a FBS playoff bid this season.  However, JMU also charges the highest amount of athletic fees of any school – over $ 55 million per most recent NCAA reporting.  This works out to $ 2,456 per student for the 2025-26 school year and is mandatory … whether a student has any interest in athletics or not.  In JMU’s defense, they are very transparent about where student fees go, and the school’s internal funding of athletics is comparable to many of its competitors. School internal support to athletic departments ultimately comes from students either indirectly via tuition payments or directly via specifically designated student fees.


Listing of Mid-American Conference NIL Collectives  by School:

SchoolCollective(s)
Akron
Ball State Feed the Bird Foundation
Bowling GreenThe Ziggy Collective
BuffaloNickel City Collective
Central Michigan
Eastern Michigan
Kent State Blue & Gold Collective
Miami
Northern Illinois Boneyard Victor E
Ohio 1804 Sport Collective
ToledoFriends of Rocky
Western Michigan Broncos Will Reign

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Questions on our data? Contact us at: NIL-NCAA.com

Statistics compiled & edited by Patrick O’Rourke, CPA Washington, DC  Image