Whether you’re conducting qualitative or quantitative research, reaching key decision-makers and niche professionals in the B2B space can be a challenge without access to reliable sources. Norstat simplifies the process from feasibility to fieldwork, helping you get verified contact data and deliver better insights for your project.
Reaching key opinion leaders and decision-makers in the B2B landscape requires precision and efficiency. Digital recruitment of research participants offers a targeted, scalable, and impactful approach to enhance the quality and relevance of your insights.
As data collection increasingly shifts towards hybrid approaches, it’s essential to engage respondents where they are most comfortable. Whether online or offline, via mobile or landline, LinkedIn or WhatsApp — using the right mix of channels ensures higher reach, better engagement, and more reliable insights.
B2B Digital Recruitment leverages hyper-personalized campaigns to support both qualitative and quantitative research. With over 35 targeting parameters and multi-channel outreach, each campaign is designed to efficiently engage the right respondents for your online survey — across the platforms they already use.
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Our hybrid approach combines Multi-Mode Recruitment with offline and online channels to engage hard-to-reach B2B audiences, including:
The B2B Digital Recruitment makes use of hyper-personalized recruitment campaigns for your qualitative or quantitative research project. The recruitment campaigns cover more than 3 different channels to recruit for your online survey.
From the initial outreach to final payout, we leave no room for uncertainty. Every participant has the option to verify their profile through a multi-step verification process, from email and phone verification to LinkedIn and even payment verification methods, ensuring trusted data for each project.
We use verified sources like company directories, industry listings, and official websites to build accurate respondent profiles. All data is collected in line with ISO standards and GDPR regulations, ensuring both quality and compliance.
We’ve successfully delivered research projects for top global brands across industries.
The right participants for your Qual & Quant research.
Learn more about how we work with B2B audiences.
At Norstat, data quality sits at the heart of everything we do. When you need to reach niche audiences, such as senior business decision-makers or hard-to-find specialists, a tailored approach is essential. Our B2B digital recruitment provides real answers from real people, supporting informed decision-making.
Reaching senior decision-makers and opinion leaders in B2B industries is easier when multiple recruitment routes are available. As data collection increasingly combines digital and traditional approaches, Norstat connects with respondents in the most suitable environment, whether through our online panel, by telephone or email, or via professional networks such as LinkedIn or WhatsApp.
The accuracy, reliability, and relevance of data define its quality in market research. For Norstat, a leading data collector for high-quality market research and insight in Europe, everything relies on the representativeness, truthfulness, and capacity of our panels
