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Fractional CMO
Fractional Marketing Director
Dedicated Marketing Team
for B2B Software Houses

Don’t let your in-house marketer fool you. Get a marketing expert to boost your business revenue at a fraction of the cost.

What is O-CMO?

O-CMO is a platform matching tech companies with marketing executives and top-tier experts.

We help tech companies drive business growth and prosperity. Whether you need to establish a marketing function from scratch, overhaul existing strategies, or gain fresh insights into your marketing activities — such as positioning, messaging, SEO, PR, PPC, and more—we’re here to assist.

O-CMO connects with top-tier B2B marketing professionals who have a proven track record in successful service IT projects and high-value B2B products. All candidates undergo a comprehensive vetting process before being added to our database. O-CMO handles all legal considerations, financials, quality control, and project delivery standards for you.

Why O-CMO?

O

Efficient hiring process

We take care of all the trouble of finding, selecting, vetting, and hiring specialists. This removes the risks of unsuccessful hires and saves you time and money for a recruiter.
C

Access to a curated network of top-tier marketers

Seasoned marketing professionals — those who can handle everything from planning to strategy — are hard to find. We simplify this process by offering you a pool of leading marketing experts at O-CMO.
M

Clarity and predictable marketing results

With the help of our team, you will get a clear strategic vision, comprehensive infrastructure, and predictability of business processes.
O

x3 boost in positive marketing outcomes

Clients cooperating with our validated team achieve their goals 3 times faster thanks to the synergy and coordinated work of professionals.

Our products

Fractional CMO
Fractional MDS
Dedicated Marketing Team
Expert Consulting
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Fractional CMO

Many medium and large companies need an experienced marketing leader but might not have the resources for a full-time specialist. That’s when a Fractional CMO (Chief Marketing Officer) steps in.

Unlike conventional outsourcing, Fractional CMO focuses on strategic tasks:

  • Current state of marketing analysis
  • Marketing strategy development
  • Budget, structure, and marketing processes optimization
  • Consulting on pricing, positioning, promotion, and sales
  • Boosting interaction between marketing and sales
  • Audit of existing tools, implementation of new solutions
  • Training and mentoring of marketers
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Fractional MDS

A Fractional Marketing Director is the optimal solution for companies of all sizes that seek to increase the effectiveness of marketing operations.

  • Takes over the leadership of the marketing department at the level of senior management
  • Determines the company strategy and key development goals
  • Applies project management tools to keep communication with the client transparent and the project organized
  • Manages deadlines and budgets
  • Sets and prioritizes tasks
  • Monitors team performance
  • Controls execution
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Dedicated Marketing Team

Dedicated marketing team works on specific tasks in tandem with your existing marketing department.

You can hire dedicated specialists — from web devs to content managers, SMM, PPC specialists, designers, video/podcast production, etc. — to fill in the talent gap in your team.

No need to spend time and resources on finding, hiring, and training specialists — we’ve got it all covered.

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Expert Consulting

Get individual consultations with dedicated specialists, such as PR experts, content strategists, employer brand strategists, etc. A CMO can also participate in hiring and onboarding C-level executives, such as CMOs, CBDOs, or marketing specialists.

Upon your request, two other products might be provided:

  • Marketing audit: a comprehensive or fractional review of the marketing activities, which outlines the client’s problems and its potential solutions
  • Go-to-market strategy: a simplified version of the marketing strategy that sets out the brand positioning, value proposition, niche, and key steps to promote the company’s services.

 

You will receive a complete document and can later choose whether you’d like to proceed executing it with us.

Fractional CMO

Many medium and large companies need an experienced marketing leader but might not have the resources for a full-time specialist. That’s when a Fractional CMO (Chief Marketing Officer) steps in.

Unlike conventional outsourcing, Fractional CMO focuses on strategic tasks:

  • Current state of marketing analysis
  • Marketing strategy development
  • Budget, structure, and marketing processes optimization
  • Consulting on pricing, positioning, promotion, and sales
  • Boosting interaction between marketing and sales
  • Audit of existing tools, implementation of new solutions
  • Training and mentoring of marketers
Image
Fractional MDS

A Fractional Marketing Director is the optimal solution for companies of all sizes that seek to increase the effectiveness of marketing operations.

  • Takes over the leadership of the marketing department at the level of senior management
  • Determines the company strategy and key development goals
  • Applies project management tools to keep communication with the client transparent and the project organized
  • Manages deadlines and budgets
  • Sets and prioritizes tasks
  • Monitors team performance
  • Controls execution
Image
Dedicated Marketing Team

Dedicated marketing team works on specific tasks in tandem with your existing marketing department.

You can hire dedicated specialists — from web devs to content managers, SMM, PPC specialists, designers, video/podcast production, etc. — to fill in the talent gap in your team.

No need to spend time and resources on finding, hiring, and training specialists — we’ve got it all covered.

Image
Expert Consulting

Get individual consultations with dedicated specialists, such as PR experts, content strategists, employer brand strategists, etc. A CMO can also participate in hiring and onboarding C-level executives, such as CMOs, CBDOs, or marketing specialists.

Upon your request, two other products might be provided:

  • Marketing audit: a comprehensive or fractional review of the marketing activities, which outlines the client’s problems and its potential solutions
  • Go-to-market strategy: a simplified version of the marketing strategy that sets out the brand positioning, value proposition, niche, and key steps to promote the company’s services.

 

You will receive a complete document and can later choose whether you’d like to proceed executing it with us.

Image

O-CMO marketing outsourcing will be perfect for:

Small Companies
< 100 employees

If you’re a small company that:

  • looks for a quick start and best value for the price
  • tries to find your competitive edge and niche down
  • needs a go-to-market strategy
  • considers the best lead generation channels
Mid-sized Companies
100 - 200 employees

If you’re a mid-sized company that:

  • has an existing yet incomplete marketing function in-house
  • can’t afford to spend time and money on finding, hiring, and onboarding dedicated specialists in-house
  • is ready to scale faster and more effectively without losing resources on building the marketing function within the company
Large companies
200+ employees

If you’re a large company that:

  • has an established marketing function
  • looks for a fresh perspective from a marketing expert on an old problem
  • is in search of extra human resources to work on a short-term basis
  • needs an in-depth marketing audit and a channel performance assessment
  • looks for an Advisory Board Chairman to join their strategic sessions

Get in touch

Contact us to learn more about our services, hire a fractional CMO, or strike up a partnership.


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    Frequently asked questions

    How is O-CMO different from a marketing consultant?

    Traditionally, a marketing consultant only advises on what to do and how to do it. We take full responsibility for the strategic oversight and execution of all marketing activities that will get you from point A to point B in your business growth.

    How is O-CMO different from a marketing agency?

    O-CMO stems from everything that’s wrong about the traditional agency model:

    • We don’t take more clients in an attempt to build our own portfolio or increase revenues. This results in fast scaling and uncontrollable growth where the new clients are preferred over the existing ones. O-CMO puts customer care at the core of the company.
    • We’re not just a ton of talent. Oftentimes, traditional agencies “sell” senior specialists and eventually delegate work to juniors. Our platform gathers only senior marketing experts with 5+ years of experience in the field.
    • We focus on IT outsourcing companies only. Agencies usually follow the same good old methods of addressing business challenges. At O-CMO, we are fully invested in our clients and ensure outstanding quality of services on all accounts. So we tailor our approach to each client, work as a team to evaluate your challenges from different perspectives, and find a joint solution to address them.
    • We’re not staying aside your business processes. A typical agency will often work independently from the rest of your business, thus only doing the job you ask them to do and creating organizational silos. The Fractional CMO team is fully integrated in your processes creating a feeling as if we’re working in-house.

    How is O-CMO different from in-house marketing teams?

    O-CMO is as engaged as a remote in-house team. The only difference is that you get to work with A-players who complete their tasks faster and more effectively than the average marketing employee. You don’t bear extra hiring and onboarding expenses and risks and access marketing expertise at a fraction of the cost.

    Can O-CMO substitute an in-house marketing team?

    Yes, we can substitute your in-house marketing team if needed. O-CMO will report directly to the Advisory Board or company management and interact with other company departments to support your business operations.

    Can O-CMO collaborate with an in-house marketing team?

    Absolutely. In such cases, we usually recommend re-evaluation of the in-house human resources via technical interviews and practical tasks. Afterwards, we report back to the management with our feedback on the existing employees and can even provide the upskilling strategy for their further professional growth and integration in our marketing process.

    Can O-CMO collaborate with our external subcontractors?

    Of course. If you already have a trusted vendor who’s delivering outstanding results, we will gladly collaborate with them. We might still need to evaluate their work and provide our feedback to the company’s management, since the results of their work is also our responsibility and might affect our KPIs.