Playing live in 2025
In 2025, we’re bringing together exceptional customer speakers, industry experts, and Orlo Community Partners at venues across the UK to support public sector organisations in building stronger, more resilient communities.
We believe trust is built on four key pillars: open and honest communication, active listening, meaningful engagement, and positive experiences. Our Orlo Tour events will explore each of these areas in depth, demonstrating how they can help public sector organisations strengthen connections with their audiences.
These events offer communications professionals a valuable opportunity to connect with peers, share experiences, and gain practical insights from others in the public sector. Don’t miss this chance to join us for a day of collaboration, learning, and networking!
2025 Lineup
On demand coming soon
Darren creates award-winning strategies and campaigns, delivers comms and digital reviews and offers specialist communication consultancy, support training and mentoring for both public and private sector clients.
Host
Session title:
Unlocking the Power of Social Media Listening in Public Sector Communications
Session overview:
Communications professionals in the public sector are natural creatives, but in today’s data-driven world, creativity alone isn’t enough to drive meaningful behaviour change or engage communities effectively. Join Alex Waddington for this insightful session exploring how social media listening and data can empower communicators to make informed decisions, shape campaigns, and deliver on strategic priorities.
Discover practical ways to blend creativity with data insights to:
- Better understand your audience at a local level
- Tap into emotions and opinions to invest money in the right areas
- Influence policy change
- Develop campaigns that truly resonate
This session is designed to inspire and equip you with the tools to turn data into actionable intelligence, ensuring your communications make a measurable impact.
Session
As Senior Digital Consultant at Orlo, Jack is passionate about helping public sector organisations connect with the citizens they serve by working with them to develop and enhance their digital engagement strategies.
Session
Session title:
Building trust: How housing associations can harness the power of social media to strengthen trust and engagement
Session overview:
The housing sector has been rapidly shifting gear under increased scrutiny and regulation, with a growing level of customer expectation. Social media can be a powerful tool for housing associations to communicate with customers, strengthen trust and increase engagement, but balancing openness with sensitivity is key.
Join Aimee Cavener and Abi Boyd as they share their experiences of how social listening and engagement can transform relationships with customers and the wider community.
This session will explore the challenges the housing sector is facing, how best to use social tools to build trust in times of pressure, and how organisations across different sectors can work together to share their insight to improve citizens’ online experience.
Session
Session title:
Building trust: How housing associations can harness the power of social media to strengthen trust and engagement
Session overview:
The housing sector has been rapidly shifting gear under increased scrutiny and regulation, with a growing level of customer expectation. Social media can be a powerful tool for housing associations to communicate with customers, strengthen trust and increase engagement, but balancing openness with sensitivity is key.
Join Aimee Cavener and Abi Boyd as they share their experiences of how social listening and engagement can transform relationships with customers and the wider community.
This session will explore the challenges the housing sector is facing, how best to use social tools to build trust in times of pressure, and how organisations across different sectors can work together to share their insight to improve citizens’ online experience.
Session
Session title:
Using storytelling and the human touch in communications to build trust
Session overview:
Everyone loves a good story, don’t they?
But for public sector organisations, can stories help us communicate with customers, service users, clients, and patients? Absolutely!
Creating a human connection is one of the most powerful ways to reach your audience, and stories help us do just that. Powerful narratives and real, human stories can help people to identify with what our organisations are doing and why. And most importantly, they are a way to use open and honest communication to build trust.
In this session we will:
- Explore different ways to build storytelling into communications
- Look at some great real-world examples of best practice
- Have a bit of fun putting this approach into practice
Session
Darren creates award-winning strategies and campaigns, delivers comms and digital reviews and offers specialist communication consultancy, support training and mentoring for both public and private sector clients.
Host
Session title:
Tapping into Local Conversations: Driving Social Media Engagement That Matters
Session overview:
Discover how local insights can power impactful social media strategies. In this session, we’ll explore how Staffordshire County Council leverages Facebook groups to spark meaningful engagement around local issues. Learn practical tips on navigating community conversations, creating content that resonates, and applying these strategies within your own organisation.
Session
Session title:
The Bold Challenge: Trust is Dead – But Young People Can Resurrect It
Session overview:
Public trust is on life support. Only 25% of people are satisfied with the NHS, and a shocking 76% don’t trust their MPs. But here’s the uncomfortable truth: trust isn’t coming back unless we change how we communicate — starting with young people.
In this provocative, no-nonsense session, we’ll explore how open and honest communication with young people is the defibrillator your organisation needs.
You’ll discover:
Why traditional communication strategies are killing trust
How young people’s honesty can revive your credibility
Bold, actionable steps to co-create with Gen Z and win trust back
The clock is ticking. Will you let trust die — or will you let young people bring it back to life?
Session
Session title:
Unlocking the Power of Social Media Listening in Public Sector Communications
Session overview:
Communications professionals in the public sector are natural creatives, but in today’s data-driven world, creativity alone isn’t enough to drive meaningful behaviour change or engage communities effectively. Join Alex Waddington and Jack Fox for this insightful session exploring how social media listening and data can empower communicators to make informed decisions, shape campaigns, and deliver on strategic priorities.
Discover practical ways to blend creativity with data insights to:
- Better understand your audience at a local level
- Tap into emotions and opinions to invest money in the right areas
- Influence policy change
- Develop campaigns that truly resonate
This session is designed to inspire and equip you with the tools to turn data into actionable intelligence, ensuring your communications make a measurable impact.
Session
As Senior Digital Consultant at Orlo, Jack is passionate about helping public sector organisations connect with the citizens they serve by working with them to develop and enhance their digital engagement strategies.
Session
Agenda
9:00 – 9:30
Arrival and
Registration
9:30 – 12:45
Speaking
Sessions
12:45 – 13:45
Lunch and
Networking
ON DEMAND
Orlo’s BIG Social 2024
At BIG Social 2024, we explored the essential building blocks for successful community engagement and looked at how collaboration across the public sector can foster stronger, more resilient communities through brilliant conversations.
We were joined by fantastic speakers from right across the public sector and by some of our incredible Orlo Partners including Luan Wise, Nextdoor, LGcomms and Participation People.
