Outbound Marketing
Web development for B2B companies
Specialized websites and landing pages for Logistics, Manufacturers, and SaaS - engineered for lead generation and conversion
Specialized websites and landing pages for Logistics, Manufacturers, and SaaS - engineered for lead generation and conversion
Why specialised websites win in B2B
"We build websites and landing pages around how your buyers actually choose suppliers."
In B2B, every channel lands on your website. If the site looks generic, doesn’t show how you work, or makes it hard to request a quote or demo, even great SEO and ads will underperform. We build websites that reflect your real operations, speak your buyers’ language and guide them to the next step - RFQ, call or demo.
Challenges
- Traffic from SEO, Google Ads and outbound emails lands on pages that don’t match intent.
- Generic copy that could describe any business in your industry
- No clear path to quote or demo: scattered forms, weak value props, no real proof.
- Hard to measure what works - no events, goals or CRM connection, so leads get lost.
Solutions
- Structure the website around your key segments
- Translate operations and product into clear, industry-specific copy and visuals.
- Design RFQ, booking and demo flows that remove friction and highlight proof (case studies, coverage, certifications, SLAs)
- Set up analytics, conversion tracking and CRM integration from day one, so every form, call and chat is visible in your pipeline
Service
Website development steps
We follow a clear step-by-step process - from research and SEO to design, development and integrations.
~3.5 m
to develop
+20–40%
SEO ranking
+2-5%
Landing CR
Step 1
Understand your business and goals
We start by learning how your company actually works. We look at your services, positioning, competitors and what you want the website to achieve.
- Gather info about services, pricing model, markets and industries you focus on
- Review main competitors and what customers see when they compare you
- Define concrete website goals: RFQs, quote requests, demos, partner leads, hiring, etc.
Step 2
Research how buyers search in Google
Next we analyse how potential customers look for companies like yours in Google. This gives us the language, topics and intent we need to reflect in the site.
- Collect semantic keywords for your services, industries and problems you solve
- Group queries by intent (informational, comparison, “near me”, RFQ-ready, etc.)
- Identify country- and language-specific patterns
Step 3
Build the website structure
Based on SEO research and your business goals, we create a website structure that guides visitors from “I’m checking you out” to “I’m ready to contact you”.
- Map out sitemap: home, services/solutions, industries, products, resources, RFQ / demo
- Decide what each page must explain and what action it should drive
- Align structure with future campaigns (SEO, Google Ads, email, LinkedIn, partners)
Step 4
Create draft wireframes
We turn the structure into simple page sketches so everyone can agree on layout and content before design and development start.
- Prepare low-fidelity wireframes for all key page types (home, service, industry, RFQ/demo)
- Place blocks for proof: logos, case studies, coverage, certifications, FAQs
- Review and refine wireframes with your team until flows feel clear and logical
Step 5
Design the final pages
After wireframes are approved, we create full visual designs that match your brand and are easy to read for busy B2B buyers.
- Design desktop and mobile versions for all key page types
- Apply your brand: colours, typography, imagery and iconography
- Highlight core CTAs (Get a quote, Request demo, Contact sales) across the site
Step 6
Develop and test the website
We build the website on the selected platform and make sure everything works smoothly before launch.
- Develop pages on WordPress, Webflow or your existing tech stack
- Implement forms, menus, internal links and basic on-page SEO (titles, headings, meta)
- Test performance and behaviour on different devices and browsers
Step 7
Make the website easy to manage
We build websites so your team can safely edit content without breaking the layout. On WordPress, we use ACF and structured fields, and on other platforms we set up clear CMS collections.
- Create reusable blocks for services, industries, case studies, FAQs and team
- Use ACF / custom fields so content is edited from simple forms
- Provide short docs or Loom videos so your team knows exactly how to update the site
Step 8
Connect analytics, CRM and integrations
Finally, we connect all the tools you use, so every RFQ, quote request and demo is tracked and lands in the right place.
- Set up GA4, Tag Manager and key events (form submits, clicks, calls, downloads)
- Connect website forms and chat to your CRM or helpdesk (HubSpot, Pipedrive, GHL, etc.)
- dd other integrations you need: booking tools, email platforms, custom webhooks
Step 1
Understand your business and goals
We start by learning how your company actually works. We look at your services, positioning, competitors and what you want the website to achieve.
- Gather info about services, pricing model, markets and industries you focus on
- Review main competitors and what customers see when they compare you
- Define concrete website goals: RFQs, quote requests, demos, partner leads, hiring, etc.
Step 2
Research how buyers search in Google
Next we analyse how potential customers look for companies like yours in Google. This gives us the language, topics and intent we need to reflect in the site.
- Collect semantic keywords for your services, industries and problems you solve
- Group queries by intent (informational, comparison, “near me”, RFQ-ready, etc.)
- Identify country- and language-specific patterns
Step 3
Build the website structure
Based on SEO research and your business goals, we create a website structure that guides visitors from “I’m checking you out” to “I’m ready to contact you”.
- Map out sitemap: home, services/solutions, industries, products, resources, RFQ / demo
- Decide what each page must explain and what action it should drive
- Align structure with future campaigns (SEO, Google Ads, email, LinkedIn, partners)
Step 4
Create draft wireframes
We turn the structure into simple page sketches so everyone can agree on layout and content before design and development start.
- Prepare low-fidelity wireframes for all key page types (home, service, industry, RFQ/demo)
- Place blocks for proof: logos, case studies, coverage, certifications, FAQs
- Review and refine wireframes with your team until flows feel clear and logical
Step 5
Design the final pages
After wireframes are approved, we create full visual designs that match your brand and are easy to read for busy B2B buyers.
- Design desktop and mobile versions for all key page types
- Apply your brand: colours, typography, imagery and iconography
- Highlight core CTAs (Get a quote, Request demo, Contact sales) across the site
Step 6
Develop and test the website
We build the website on the selected platform and make sure everything works smoothly before launch.
- Develop pages on WordPress, Webflow or your existing tech stack
- Implement forms, menus, internal links and basic on-page SEO (titles, headings, meta)
- Test performance and behaviour on different devices and browsers
Step 7
Make the website easy to manage
We build websites so your team can safely edit content without breaking the layout. On WordPress, we use ACF and structured fields, and on other platforms we set up clear CMS collections.
- Create reusable blocks for services, industries, case studies, FAQs and team
- Use ACF / custom fields so content is edited from simple forms
- Provide short docs or Loom videos so your team knows exactly how to update the site
Step 8
Connect analytics, CRM and integrations
Finally, we connect all the tools you use, so every RFQ, quote request and demo is tracked and lands in the right place.
- Set up GA4, Tag Manager and key events (form submits, clicks, calls, downloads)
- Connect website forms and chat to your CRM or helpdesk (HubSpot, Pipedrive, GHL, etc.)
- dd other integrations you need: booking tools, email platforms, custom webhooks
What You Get
Clear deliverables. Real results.
Full structure & wireframes
All sitemaps, page structures and wireframes we prepared during the project – so you clearly see how the website is built and can reuse the logic for future pages.
Design system in Figma
Your brand website kit: colour scheme, typography, icons, buttons, form styles and components in Figma – exactly as used on the site, ready for new pages and campaigns.
SEO & CRO-optimised live website
A fully developed, tested website with technically correct SEO basics, fast loading, mobile-friendly layouts and conversion-focused pages connected to your forms and tools.
What You Get
Clear deliverables. Real results.
Full structure & wireframes
ll sitemaps, page structures and wireframes we prepared during the project – so you clearly see how the website is built and can reuse the logic for future pages.
Design system in Figma
Your brand website kit: colour scheme, typography, icons, buttons, form styles and components in Figma – exactly as used on the site, ready for new pages and campaigns.
SEO & CRO-optimised live website
A fully developed, tested website with technically correct SEO basics, fast loading, mobile-friendly layouts and conversion-focused pages connected to your forms and tools.
Value
Case study
Innovative, results-driven solutions that create lasting value for your business.
Limco Logistics
x2
landing page conversion rate
Globy
6.5% → 11%
Conversion rate increase
Quda Auto Parts
SEO-ready
Corporate website architecture for US & Canada
Solutions
Platforms and technologies
We use enterprise-grade tools to track, optimize, and scale your marketing.
Value
Partners & Clients
Transparent Reporting
Pick the setup that fits your team. From quick email updates to live dashboards tied to your systems.
Pick the setup that fits your team
CRM Integrations → HubSpot, Salesforce, Pipedrive, GHL and more
Weekly Snapshots (Email)
Every week you get a short email with the numbers that matter: RFQs, calls, deals, spend, CPL/CPA, and reply intent.
We add one paragraph of “what changed” and the next 3 actions.
Every week you get a short email with the numbers that matter: RFQs, calls, deals, spend, CPL/CPA, and reply intent.
We add one paragraph of “what changed” and the next 3 actions.
Campaign Dashboards (Live Link)
Campaign Dashboards (Live Link)
The interactive Looker Studio dashboard, which you can open at any time. View results by channel (SEO, Google Ads, email, LinkedIn) and compare them.
Easy to share, export, and use in meetings.
The interactive Looker Studio dashboard, which you can open at any time. View results by channel (SEO, Google Ads, email, LinkedIn) and compare them.
Easy to share, export, and use in meetings.
Monthly Deep Dives (Call + Report)
Monthly Deep Dives (Call + Report)
Once a month (or weekly if you prefer) we walk your team through results: what worked, what didn’t, ROI, and pipeline health.
You get a concise slide deck and a recording with clear next steps.
Once a month (or weekly if you prefer) we walk your team through results: what worked, what didn’t, ROI, and pipeline health.
You get a concise slide deck and a recording with clear next steps.
All together + CRM integration
All together + CRM integration
Forms and outreach replies flow straight into your CRM with intent labels (Interested / Later / Not a fit). Deals and revenue sync back to reporting, so you can see which channels create quotes, meetings, and wins
Stakeholders get instant alerts; nothing gets missed.
Forms and outreach replies flow straight into your CRM with intent labels (Interested / Later / Not a fit). Deals and revenue sync back to reporting, so you can see which channels create quotes, meetings, and wins
Stakeholders get instant alerts; nothing gets missed.
Value
Prices
What We Do
Our Services
Outbound Marketing
Inbound Marketing
Retention Marketing
Growth Solutions
Outbound Marketing
Inbound Marketing
Retention Marketing
Growth Solutions
Outbound Marketing
Inbound Marketing
Retention Marketing
Growth Solutions
Outbound Marketing
Inbound Marketing
Retention Marketing
Growth Solutions
Outbound
Inbound
Retention Marketing
Growth Solutions
Solutions
End-to-End Marketing Architecture for your business
End-to-End Marketing Architecture
Plan & Zoom on mobileWith a decade of experience in B2B Marketing, Lead Generation, SEO, SEA, and Website Optimization focused on the logistics industry, we offer tailored marketing services around our clients' industry needs. Our proven strategies not only attract users but also ensure lead qualification and retention through effective CRM management
Book a strategy callWith a decade of experience in B2B Marketing, Lead Generation, SEO, SEA, and Website Optimization focused on the logistics industry, we offer tailored marketing services around our clients' industry needs. Our proven strategies not only attract users but also ensure lead qualification and retention through effective CRM management
Book a strategy callWith a decade of experience in B2B Marketing, Lead Generation, SEO, SEA, and Website Optimization focused on the logistics industry, we offer tailored marketing services around our clients' industry needs.
Book a strategy callWith a decade of experience in B2B Marketing, Lead Generation, SEO, SEA, and Website Optimization focused on the logistics industry, we offer tailored marketing services around our clients' industry needs. Our proven strategies not only attract users but also ensure lead qualification and retention through effective CRM management.
Book a strategy callWith a decade of experience in B2B Marketing, Lead Generation, SEO, SEA, and Website Optimization focused on the logistics industry, we offer tailored marketing services around our clients' industry needs. Our proven strategies not only attract users but also ensure lead qualification and retention through effective CRM management.
Book a strategy callWith a decade of experience in B2B Marketing, Lead Generation, SEO, SEA, and Website Optimization focused on the logistics industry, we offer tailored marketing services around our clients' industry needs.
Book a strategy call
Get started
Share your goals and we’ll show how Outventure team can make them happen.
Get started
Thank you! Your message is on its way.
Thank you!
We will contact you soon.Usually, processing your request and responding takes no more than 24 hours.
Why Work With Us:
Clear deliverables. Real results.
Specialised in B2B Marketing
We work with B2B companies that sell through long, complex sales cycles. Logistics, manufacturing, SaaS, marketplaces – we already know what kind of offers, proof and channels move prospects to RFQs, demos and deals.
We plug into your stack, align with sales and run focused campaigns across cold email, LinkedIn, paid ads, SEO and landing pages, with reporting tied to real pipeline and revenue.
Predictable Results
We agree on the numbers up front - RFQs, cost per lead, reply quality, time to reply and report against them every week.
Fast tests, quick fixes, and steady, predictable progress.
End-to-End Marketing
One team runs everything that works for your business: SEO + Google Ads to catch intent, Email + LinkedIn to reach target accounts, and conversion-ready pages with proof (case studies, coverage, certifications).
No gaps between channels.
Transparent & Accountable
You always know what’s happening: weekly snapshot emails, optional live dashboard, and short review calls
Every form and outreach reply is tagged by intent (Interested / Later / Not a fit) and counted by channel, so you see quality, not just volume.
Flexible Engagement
We plug into your tools and workflows (HubSpot, Salesforce, Pipedrive, GHL, Slack, calendars).
We provide a comprehensive suite of services that will help your team win more customers at a lower cost.
Why Work With Us:
Clear deliverables. Real results.
Specialised in B2B Marketing
We work with B2B companies that sell through long, complex sales cycles. Logistics, manufacturing, SaaS, marketplaces – we already know what kind of offers, proof and channels move prospects to RFQs, demos and deals.
We plug into your stack, align with sales and run focused campaigns across cold email, LinkedIn, paid ads, SEO and landing pages, with reporting tied to real pipeline and revenue.
Predictable Results
We agree on the numbers up front - RFQs, cost per lead, reply quality, time to reply and report against them every week.
Fast tests, quick fixes, and steady, predictable progress.
End-to-End Marketing
One team runs everything that works for your business: SEO + Google Ads to catch intent, Email + LinkedIn to reach target accounts, and conversion-ready pages with proof (case studies, coverage, certifications).
No gaps between channels.
Transparent & Accountable
You always know what’s happening: weekly snapshot emails, optional live dashboard, and short review calls
Every form and outreach reply is tagged by intent (Interested / Later / Not a fit) and counted by channel, so you see quality, not just volume.
Flexible Engagement
We plug into your tools and workflows (HubSpot, Salesforce, Pipedrive, GHL, Slack, calendars).
We provide a comprehensive suite of services that will help your team win more customers at a lower cost.
Quick answers to questions you may have
Can't find what you're looking for?
Contact us here:
The specific numbers depend on your traffic and baseline, but the goal is always the same: more RFQs, demo requests and qualified conversations from the same or slightly higher traffic. For most clients we aim to increase the conversion rate 2–3× on key pages over the first months after launch
Most projects are on WordPress or Webflow. For some SaaS and enterprise clients, we work with their existing stack (headless CMS, custom frameworks) together with the in-house dev team.
Yes. Outventure is a B2B marketing agency, so we can also run SEO, Google Ads, cold email and LinkedIn campaigns once the website is ready or in parallel. The site is always designed with those channels in mind.
The cost depends on the scope (number of pages, languages, integrations) and whether we continue with ongoing marketing. Projects and retainers typically start from around $1000/month equivalent and go up based on goals and complexity. After a short call and a look at your current website, we’ll suggest a realistic starting point.
Yes. We can take full ownership of design and development or handle strategy, UX and copy while your team does the build. In both cases we stay involved to make sure the final site matches the plan and converts.
Most teams spend 2–3 hours on the initial workshops, then 1–2 hours per week reviewing drafts and giving feedback while we build. We keep approvals structured so you don’t drown in Figma links and docs.
Basic company info, current website links, access to analytics (if available), existing sales materials, and any brand assets (logo, fonts, colours). That’s usually enough to start the discovery phase.
For a landing page optimised for conversions, website development with us typically takes around 1 month from brief to launch. A non-corporate website with limited SEO usually takes about 1.5–2.5 months, depending on the number of pages and how quickly we approve content and designs together. A fully SEO-optimised corporate website can take up to 2.5–3.5 months, especially if it includes multiple languages, a blog and deeper integrations.
Blog
