Twine | Waterless digital thread and yarn dyeing
The fashion industry is known for creating a lot of waste and pollution. That’s where Twine, manufacturers of waterless digital printers for dyeing yarns, is set to make a huge difference. The company came to Oz with strong messaging focused on sustainability and its unique technology.
Twine’s branding had been diluted over time and our design department took on the task of creating a new brand image that successfully conveyed the company’s powerful brand messages. Once we’d revamped the brand, we designed the company’s office, exhibition stands, and all the marketing collateral.
As part of the brand makeover, we upgraded the website and updated the UX. Following an in-depth discovery process to develop a digital B2B marketing strategy, we built an annual content plan including advertising on social networks, opened new channels, and re-established the brand on the various channels, raising its visibility. Oz also implemented the HubSpot CRM platform and built an interface between it and Salesforce, thereby connecting the company’s inbound marketing funnel to sales.
What we did for the client
Digital Marketing
- Digital Marketing Management 360°
- HubSpot (CRM & Marketing Automation)
Creative
- Brand visual identity
- Digital Design
- UI/UX
- Motion & 3D animations
- Packaging
- Exhibitions
- marketing materials
Get in Touch
Adi Mande
- Digital Marketing Management 360°
- HubSpot (CRM & Marketing Automation)
- Webinars
- Account Based Marketing (ABM) & Outreach
- Smart Content
- SEO
- Sponsored Campaigns
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