Positioning Businesses for Digital Media Marketing Success on the Small Screen.

Pam Vinje has always been ahead of the curve. In 2006, she entered the pool and spa industry as a digital trailblazer, leading APSP (now PHTA) into a new era with its first consumer-focused website, video content, and social media campaigns. Her ability to spot trends — and turn ideas into action — quickly made her a respected voice and industry changemaker.

By 2010, Pam saw a bigger opportunity: to create a full-service digital agency for the unique needs of pool and spa businesses. With support from leading manufacturers and a deep understanding of the homeowner mindset, she launched Small Screen Producer. Since then, she’s built a national reputation for helping brands grow through bold creative, smart strategy, and relentless innovation.

Today, Pam leads with vision, energy, and a passion for what’s next. Known for her “mad scientist” mindset around AI, automation, and marketing tech, she’s also a heart-led leader, sought-after speaker, and trusted partner to brands across the country.

Hear What People Say About Pam Vinje

Pam, Thank you for your lectures and insight this past week in Nashville. I cannot tell you enough how well informed your presentation was/is. It was vital information for our office as we are building a new website and putting effort into our Web presence/ reputation. We have always been a company of word of mouth, but as the world changes we look forward to evolving with it.

Grant Heuke, Action Landscape

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NPC’s 29th Annual Conference in San Diego was a great success, and I want to let you know how much we appreciate your dedication to the Council and your commitment to making sure it was a success. Thank you so much for your participation. We received great feedback from attendees!

Kristen Dvorak, The National Plasterers Council

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Thank you for your marketing seminar at the NPC convention, one of the best I have attended over the years.

Rick William, C and R Plastering

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Pam, you taught us a great deal at the Swimming Pools and Spa show this year. You are a genius, and we are very grateful for all you shared.

Beushausen Pools, Inc.

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First, I want to tell you how much I enjoyed your sessions last week at the SW Pool and Spa show in San Antonio. I got a lot of great info from the classes and have already started putting some of them into practice.

Crystal Vallery, Pools Unlimited

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I was so glad to get to talk to you again one on one and to hear your talk, it was, as I knew it would be, very informative and interesting. You are very good on stage, you get people’s attention and keep it.

Doug Mayhall, All Seasons

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I had the privilege of seeing your Facebook seminar in Atlanta and got a lot out of it. I was wondering if I could get a worksheet or a copy of the PowerPoint presentation to help me through the process. I wish there had been more time so you could of covered everything you had prepared. Again I thought your seminar was great and look forward to seeing again.

Colin Jennings, A&A Pools

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I attended both of your social media presentations at the Mid America Show in Schaumburg, IL. I really enjoyed your presentations. I found the content very useful for our swimming pool maintenance company.

Mary Lane, The Pool Boys

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What a great wealth of information you are today. I really appreciate the message and the level you presented it. Most of us thought we were Pool Builders but after today we realize that we need to be so much more….. Thanks for turning on the light. I look forward to learning more.

Chuck Baumann, Creative Environments

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