Marketing
Turn every delivery into a marketing opportunity
Deliver 1:1 personalization and foster a deeper connection with your customers, cementing your brand at every step of the shopping journey.
Turn every post-purchase touchpoint into an opportunity to grow your brand
Many brands struggle with generic carrier emails that dilute their visibility and fragmented data that hinders real-time insights. By optimizing post-purchase communication and campaign performance, brands can transform these challenges into powerful moments for upselling, cross-selling, and building customer loyalty.
“parcelLab has been an incredibly proactive solutions provider, offering a seamless transition from our previous provider. The platform unites all aspects of the post-purchase experience, allowing us to leverage powerful tools to engage our customer base. We are working to implement parcelLab’s Delivery Date Promise to further provide our customers with full visibility into the delivery process and reduce cart abandonment.”
Veronica Lu
Senior eCommerce Growth Marketer
“When it comes to asking for product reviews, it’s all about the right timing. With parcelLab, we have tailored the shipping communication to the various stages of the process and our request reaches our customers exactly when they are happy to hold their parcel in their hands and are really ready to evaluate and give feedback.”
Deborah Kirchner
Online Marketing Manager
How parcelLab helps Marketing teams
Create a cohesive brand experience
Extend your brand through to the post-purchase experience and create a cohesive experience that reflects how you treat customers pre-purchase.
Boost repeat purchases
Tailor your post-purchase emails and order tracking pages with personalized recommendations to increase cross- and upsell opportunities.
1:1 customer journeys
Create multi-step journeys that nurture customers beyond checkout with relevant promotions to increase repeat purchases.
Maximize engagement & campaign performance
Utilize parcelLab’s Campaign Manager to set-up and run campaigns that focus on important customer segments to achieve the most impact.
With parcelLab you can
Drive revenue with post-purchase communications
Turn transactional touchpoints into marketing opportunities.
KEY FEATURES:
- Build dynamic segments that update automatically based on customer activity
- Promote personalized offers, sales, and products throughout your customers’ post-purchase journey
- Group customers by behavior, preferences, or demographics to deliver highly targeted campaigns
Personalize post-purchase journeys
Drive web traffic and repeat purchases with engaging content.
KEY FEATURES:
- Embed personalized recommendations based on customer segmentation across emails, order status pages, and return portals
- Leverage AI Email Editor to transform how you engage with customers
- Run A/B tests on subject lines, visuals, CTAs, and more to continuously improve performance
Unlock new marketing opportunities
View your customers’ returns journey in a new light to encourage loyalty and retention.
KEY FEATURES:
- Use an embedded returns portal to showcase campaign banners and promotions, encouraging customers to shop again
- Encourage exchanges over refunds by offering smart recommendations based on purchase history
- Offer incentives for store credit refunds to loyalty members or high-value customers
Just ask parcelLab Copilot
The in-app AI assistant is here to help Marketing teams unlock the full potential of parcelLab’s post-purchase platform.
How do I set up campaigns for different channels?
In parcelLab’s Campaign Manager, simply create a new campaign, set audience details, choose channels, customize content, and publish!
How can I personalize post-purchase journeys?
Use conditional messaging, smart triggers, and segmentation to tailor outreach—then test and optimize for the best results.
How do my open and click-through rates compare?
Use parcelLab’s Benchmarking to see how your open and click rates stack up against industry averages in a detailed report.
Work seamlessly with your existing tools
Seamlessly integrate with major carriers, customer service platforms, CRM, ERP, and logistics systems. Optimize workflows, accelerate inquiry resolution, and keep every touchpoint connected for a smoother post-purchase experience.
Hugo Boss wanted a partner that could integrate into their current processes, deliver efficiencies, and collaborate to build flexible post-purchase solutions that would deliver their growing client base back to their website.
By partnering with parcelLab, they increased engagement and revenue through personalized touchpoints that encouraged return visits to their website and drove cross-sell and upsell opportunities.
What Our Customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
What Our Customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
Want to learn more?
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Where are you on the PPX Maturity Curve?
Discover how your post-purchase experience (PPX) stacks up against industry leaders and receive actionable insights to close gaps, enhance customer satisfaction, and drive measurable results.
Transform your post-purchase experience today
