Year One of Perion One
Connecting Changemakers, a purpose-driven collaborative initiative led by key industry players including Adzymic, Hepmil Malaysia and Perion, supported by the Out-of-Home Advertising Association of Malaysia (OAAM).
For much of the past decade, artificial intelligence has dominated marketing conversations. Panels, product launches, and strategies all revolved around using AI.
We’ve entered the era of convergence. Not as a buzzword, but as a structural shift in how marketing works.
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SODA is Perion’s next-generation, AI-powered supply-side technology designed to transform how digital advertising supply operates.
“Joining the Walmart Connect Partner Network is a significant step in advancing our vision to become the CMO’s performance platform." Tal Jacobson, Perion's CEO
Discover the five forces set to redefine marketing in the year ahead. From AI-optimization to the convergence of digital and physical worlds, this report reveals the trends every marketer needs to know.
Leading Programmatic Platforms Unite to Establish Clear Rules for Integrity and Accountability in Programmatic Out of Home Transactions
Marketers with unified measurement platforms show stronger business outcomes and tighter CMO-CFO alignment.
