ANALYSIS
The Analysis Department carries out projects based on data from pharmacy systems from a panel of pharmacies. Data is available at the level of individual transactions with anonymisation and enables in-depth analyses to be carried out. The Analysis Department can respond quickly to a wide variety of business questions and needs.
Our experts have expertise in data analysis and the ability to use analytical tools and techniques to generate valuable and actionable insights for Clients, enabling them to better understand the pharmaceutical market and make more informed business decisions.
Analysis of the structure and course of treatment/patient pathway
Therapy analyses make it possible to determine the course of therapy in the selected therapeutic area, as well as to identify the role of individual specialities in therapy.
Physician segmentation
Physician segmentation is conducted jointly by FarmaProm and PEX using statistical modeling to enable the precise identification of target groups of doctors who are likely to be interested in specific medical content (e.g., content delivered by medical representatives). No raw data is transferred—only model results are delivered.
Performance analyses
Promotional effectiveness analyses make it possible to accurately estimate the profitability of promotional activities targeting doctors or pharmacies on the basis of prescribing, or sales data.
Price differentiation analyses
In-depth analyses of pharmacy prices make it possible to determine the scale of price variation in pharmacies and its relationship to pharmacy discounts and the level of sales achieved.
Terapeutica flow
Analyses containing detailed data on drug dosage and information on ICD-10 indications.
