Mobile App Performance Testing

Guide to Mobile App Performance Testing for Sustainable Growth

Mobile application performance testing ensures your app loads fast, runs smoothly, and stays stable across real devices and network…

Evolution of mobile growth 2025

The Evolution of Mobile Growth: What’s Changed in 2025

Mobile growth in 2025 is being rewritten. AI is delivering results, privacy keeps shifting, and competition is fiercer than ever. Here’s…

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How to Optimize Free Trial Length to Increase Conversion Rate

Explore the importance of free trial lengths for subscription businesses, aligning with natural usage habits. Learn to optimize strategies,…

CRM Taxonomy Illustration

Why a Solid Taxonomy is the Foundation of Scalable CRM

A practical guide to CRM taxonomy and why structured data is key to scaling lifecycle marketing, personalization, and team velocity.

User retention illustration 2d icons

Guide to App User Retention Strategies for Long-Term Engagement

An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.

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How Operational Gaps Prevent Growth Teams from Acting on Insights

An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.

What is User Stickiness

What is User Stickiness and How Does It Help Keep Users Engaged?

An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.

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What Makes a World-Class CRM Strategy?

An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.

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How Google Play’s new Branded Ad Slot is Affecting Organic Downloads

Google’s new branded ad slot on the Play Store requires app publishers to bid on their own brand names for top placement. This has reduced…