Midjourney is a quickly growing AI image generator whose numbers and revenue increase by the day. I’ll keep these statistics updated as I follow Midjourney’s journey.
The following data belongs to Photutorial unless indicated otherwise. Please cite this article when using these statistics.
Key Midjourney statistics
| Founded | July 12, 2022, by David Holz, in San Francisco, California |
| Total users | 16.45 million |
| New daily users | 23,000 (was 90,000) (our estimate) |
| Monthly visits | 41.4 million |
| Number of tasks | ~20–40 per second (our estimate) |
| Total jobs completed | 600 million (our estimate) |
| Revenue | $250 million (our estimate) |
Midjourney beginnings
Midjourney Inc. was founded by David Holz on July 12, 2022, in San Francisco, California.
Midjourney launched in February 2022
Midjourney Inc. was founded by David Holz on July 12, 2022, in San Francisco, California. The first Midjourney model, called V1, was released in February 2022. This initial release allowed early adopters to start experimenting with the AI art generator several months before the company was officially incorporated[1].
V5.2 is the latest Midjourney model
Midjourney V5.2 was released in March 2023, just three months after V5 and only a month and a half after the incremental V5.1 update. With rapid iteration, Midjourney continues to improve image quality and user control with each new version[2].
How many users does Midjourney have?
Midjourney has 16.4 million users
As of November 2023, Midjourney has accumulated over 16 million total users, with between 1.2 and 2.5 million daily active users. After explosive early growth in 2022, Midjourney’s growth rate has slowed in recent months, likely due to increasing competition from new AI art generators.
In May of 2023, Midjourney had over 14.9 million users, and by August, this number had grown to only around 16 million. This suggests that Midjourney may be facing some challenges in maintaining its growth trajectory.
Midjourney gains 23,000 users daily
In November 2023, Midjourney averages around 23,000 new users per day. This daily gain has decreased from around 90,000 new users per day earlier in 2022, indicating slowing momentum. However, with over 16 million users already on the platform, Midjourney remains one of the largest AI art communities.
Two thirds of users actively engage with Midjourney
According to a poll, 67.7% of Midjourney users reported engaging with the platform “very often” or “often.” Only around 10% said they use Midjourney “rarely” or “occasionally.” This suggests Midjourney has been successful at encouraging participation among its user base.
Midjourney’s subreddit has nearly 1 million members
As a platform for Midjourney users to interact, Midjourney’s subreddit has grown quickly to around 939,000 members. However, engagement has decreased recently, with only around 70 posts and 200 comments per day, down from over 400 posts and 4,000 comments at its peak activity[3].
r/midjourney user count
Source: Subreddit Stats
Made by: Photutorial
Midjourney tops 300,000 Twitter followers
On Twitter, Midjourney’s account surpassed 300,000 followers in October 2023. Social media provides another way for Midjourney to connect with users outside of its core Discord community.
Midjourney demographics
Nearly 20% of users are from the US
The largest portion of Midjourney’s user base comes from the US, making up 17.09% of total users. Other top countries are Brazil (4.75%), India (4.65%), the UK (4.24%), and Germany (4.01%)[4].
Midjourney traffic share by country
Source: Similarweb
Made by: Photutorial
Around 59% of Midjourney users are male
Per analytics, 59% of Midjourney users are male[4]. The average user age is 35, with over 60% under 35. This points to strong engagement among younger male demographics.
The average Midjourney user is 35 years old
The worldwide average age of Midjourney users is 35 (34.96). The age distribution is heavily skewed towards the younger population, with over 60% of the population being younger than 35.
Midjourney age distribution
Source: Similarweb
Made by: Photutorial
Half of users use Discord for Midjourney only
In a poll, 50% of Midjourney users said they use Discord only for Midjourney and not other servers. This highlights Midjourney’s ability to draw in new users interested in AI-generated art.
Midjourney revenue
Midjourney has earned $250 million+
Midjourney has earned an estimated $250+ million through subscriptions since introducing paid plans in December 2022. This revenue scale demonstrates a strong demand for Midjourney’s AI art capabilities.
Midjourney teacher profitability in August 2022
According to founder David Holz, Midjourney became profitable in August 2022, just months after launching. As a self-funded startup, Midjourney was able to pivot to profitability through subscriptions without reliance on external funding.
According to the founder, Holt, Midjourney became profitable in August 2022. Holz explained that Midjourney is not a startup that has raised lots of money upfront. Instead, they’re a self-funded research lab that had been losing money at first but has been profitable for over a year now.
https://www.theregister.com/2022/08/01/david_holz_midjourney/
80% of users get a paid membership within a week of joining the Midjourney server
Almost 4/5 of users who do pay for Midjourney got a paid Midjourney membership within a week of joining the Midjourney Discord server, and 41.8% got it the same day. 10.1% got it within the first month, and 3.7% waited longer than 3 months.
Midjourney tasks
Midjourney completes 20 to 40 jobs per second
Around 20 to 40 jobs are submitted every second through Midjourney’s Discord server. As a result, we estimate that at least 600 million jobs have been completed until now, although the number could be as high as 1 billion. In May, we estimated this number to be 300 million.
Midjourney has at least 10,000 servers
https://www.theregister.com/2022/08/01/david_holz_midjourney/
Only about 20% of people use Midjourney for “art therapy”
Holz estimates that about 20% of people use Midjourney to recreate images that help them cope, such as creating dog images after their dog has died.
https://www.theregister.com/2022/08/01/david_holz_midjourney/
Each image takes several petaops (1015 ) to complete
To explain, petaops refers to 10 to the power of 15 operations (not to be confused by “petaflops”). Holz says that while he doesn’t know whether an image takes 5, 10, or 50 petaops, it’s in that ballpark. And if 10 million people wanted to use Midjourney [at the same time], there wouldn’t be enough online servers.
https://www.theregister.com/2022/08/01/david_holz_midjourney/
Most users prioritize control over accuracy
When polled, nearly two-thirds of Midjourney users said control (64.8%) over the image generation process was most important to them, rather than technical accuracy (24.1%) or beauty (11.1%). This suggests that Midjourney has succeeded in giving users creative flexibility with its AI art tools.
Sources
- “Midjourney.” Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 29 Oct. 2023. Web. 2 Nov. 2023. Retrieved from https://en.wikipedia.org/wiki/Midjourney.
- Midjourney. (2023). Midjourney Model Versions. Retrieved from https://docs.midjourney.com/docs/models.
- Reddit. (n.d.). r/midjourney subreddit stats (null) | Statistics for every subreddit. Retrieved November 2, 2023, from https://subredditstats.com/r/midjourney.
- Similarweb. (2023). midjourney.com Traffic Analytics, Ranking Stats & Tech Stack. Retrieved from https://www.similarweb.com/website/midjourney.com/.
