About Us

Who We Are

Who We Are

Designers, Strategists, and Computer Nerds

ERICA LARSON
ERICA LARSONCo-Founder and Principal

Erica Larson leads Pixel Power’s strategic direction and client partnerships. Her work focuses on helping associations, nonprofits, and community-based organizations clarify priorities, strengthen digital foundations, and communicate more effectively across channels.

Before co-founding Pixel Power, Erica worked in marketing and communications roles where she experienced firsthand what it is like to be responsible for everything without clear systems or support. That experience shapes how Pixel Power operates today, with strategy, structure, and clarity guiding the work.

Erica is also a speaker and workshop facilitator, sharing practical guidance on digital presence and event promotion with professional associations and nonprofit organizations.

MALACHI WITT
MALACHI WITTCo-Founder, Technical Strategy and Systems Lead

Malachi Witt brings a systems-focused perspective to Pixel Power’s work and supports technical strategy and oversight. His background includes software development and engineering, along with a Bachelor of Science in Computer Science.

He helps make sure websites and digital platforms are built on sound technical foundations, with decisions that support long-term usability, performance, and maintainability. His work also supports smart coordination between strategy, design, and implementation.

OUR STORY.

Malachi-and-Erica-Cleveland Sign

Founded by Erica Larson and Malachi Witt, Pixel Power’s leadership has a strong background in web
development and content creation.

At Pixel Power, we’re not just a digital marketing agency; we’re storytellers and visionaries committed to connecting clients with their audiences. Our expertise in creating dynamic websites and comprehensive communications plans positions brands uniquely through both visual and written narratives. Our approach to marketing communications is designed to foster relationships, building trust and emotional connections that naturally attract clients to your organization.

OUR MISSION.

We thrive on collaboration with organizations eager to make a positive impact in the world. Our passion lies in supporting businesses that champion social equity, sustainability, and diversity, believing that these values are crucial for a thriving economy and community. At Pixel Power, we blend our expertise in digital marketing with a deep commitment to these social causes, helping like-minded businesses amplify their message and reach.

OUR VALUES.

Our dedication extends beyond business as usual. We are privileged to support organizations devoted to community-building, sustainability, and social justice. Embracing diverse viewpoints, we believe that differences fuel innovation and strengthen businesses. Our team at Pixel Power celebrates this diversity, bringing unique perspectives and creativity to every project.