Podimo and Troop reiterate their commitment to the podcast format as one of the most attractive and fastest-growing alternatives within the entertainment industry in the region.

Mexico City, January 17, 2024. Podimo and Troop announce a strategic alliance that will allow them to offer their users a new way to create and listen to high-quality content. Nearly a year after its launch in Mexico, Podimo already has thousands of subscribers; for its part, Troop has managed, in a very short time, to consolidate an audio division that is an essential reference in the region. 

Starting this January, Troop will be the one in Mexico to operate and invest in Podimo, one of the leading platforms in Europe for subscription to podcasts and audiobooks: while Podimo brings to the table a cutting-edge technological platform, a very attractive portfolio of shows, and great learnings from international experience, Troop elevates the game by bringing local expertise and infrastructure to promote and produce content at its facilities alongside an experienced production team, thus establishing itself as a first-level Media Hub. The local Podimo team joins Troop, and Joaquín Colino, CEO of Troop, will also serve as Regional General Manager of Podimo in Latin America from now on. 

«In the dynamic audio universe, we are excited to announce the integration of Podimo into Troop, thus consolidating our presence in the markets of Mexico, US Hispanics, and Latin America. Podimo reveals itself as the ideal partner, with a spectacular platform designed to meet the needs of the most demanding and passionate audio lovers. With this alliance, Troop will continue to expand its audio division, generating content not only for Podimo but also for the rest of the audio platforms in the market, with clearly differentiated strategies that will generate an interesting and necessary synergy for strengthening the industry and growing the audiences, who will benefit from the unique and exciting experiences guaranteed by our content.»

Joaquín Colino, CEO of Troop and Regional General Manager of Podimo Latam

This agreement will increase the consumption audiences of podcasts and audiobooks, bringing these formats closer to new listeners and making the listening of original content an integral part of the daily life of its subscribers. 

«Podimo's always local approach is strengthened with Troop, which fully shares our mission, vision, and dedication to a subscription-based model. This agreement allows for an increase in investment in local content and the cultivation of new audiences, while we elevate our original content through a unique product experience. Our ongoing focus is to attract top-level talent and foster a community in the audio entertainment landscape in Latin America.»

Morten Strunge, CEO and founder of Podimo

The strategic alliance between Podimo and Troop promises not only to redefine the entertainment landscape in Mexico but also to open doors to countless possibilities for creators, listeners, and the industry in general. With Troop's support, Podimo becomes a true powerhouse in the market, providing users with an enriching and unique audio experience unlike any other in the region. For creators, this alliance represents a significant boost, as no one in Mexico has invested with such strength in podcasts and their endless possibilities. 

«We have witnessed the enormous potential that the subscription model has for the podcast format; it is very exciting what has happened in such a short time. However, it became clear along the way how important it was to have a local partner who understood the opportunities and complexities of the Mexican market and who would provide us with the strength and infrastructure needed to become a great Content Hub: alongside Troop, I am confident that we are ensuring our consolidation and expansion in the region.»

Wendolín Perla, Head of Content of Podimo Latam

Powered by Troop, Podimo will acquire the strength necessary not only to generate a powerful portfolio of intellectual property that will eventually lead to multiple adaptations and formats but also to establish itself as the most attractive audio player in the region.

About Podimo

Podimo is Europe’s fastest-growing podcast and audiobook subscription service, with a strong presence in seven markets and ongoing expansion plans. Founded in Copenhagen in 2019, the company focuses on promoting local content and diverse voices, offering a wide range of original and exclusive advertising-free podcasts, global RSS content, and audiobooks. Podimo is committed to providing spoken audio creators with alternative avenues for monetization and validation of their content, allowing them to focus solely on their craft. The app provides personalized audio experiences through a blend of human curation and AI, and listeners can enjoy Podimo on iOS and Android, iPad, CarPlay -, as well as on the web player at podimo.com.

About Troop

Troop is an All-in-One Content Powerhouse. Troop’s comprehensive solutions cover all aspects that a company may need in digital, data, and content areas, including audio services, high-quality professional production facilities, an appealing influencer network, and technological platforms for strategic data utilization. The Troop team is committed to providing its partners with a carefully planned and personalized digital media marketing strategy that increases sales, attracts new potential customers, and generates audiences through the precise platform that ensures the growth of their business.

They say that to be the best, you have to surround yourself with the best. That's why Podimo -the  “The Netflix of podcasts” according to the TechCrunch portal - teams up with the most relevant creators from Mexico to produce quality shows. The app, which is already thriving in Europe, promises to change the game of audio entertainment in the country.

In its quest to promote 100% Mexican talent and amplify local stories, its arrival comes with a large offer of content for all tastes: true crime, investigative journalism, humor, the supernatural and the inexplicable, relationships, among many others. 

These are the titles that will be available on the platform starting this March 14 in Mexico and the United States. 

Love Tour and Se Regalan Dudas 

The hosts of one of the most popular podcasts in Mexico, Ashley Frangie and Lety Sahagún, make Podimo their home for the second time: besides the exclusive Podimo Love Tour, all episodes of Se Regalan Dudas will be available to watch and listen to two weeks before they are released on other platforms. In the words of Lety Sahagún: “One of the projects that makes us the proudest has been our Love Tour. Since many people couldn’t attend live, we decided to do it on Podimo, so they can access everything that was discussed on this tour we had in the US and Mexico.”

The D Side of History 

Denise Dresser, one of the most iconic voices in Mexican journalism, steps away from daily events and takes us on her first podcast journey from pre-Columbian Mexico to the 21st century, presenting those events that have shaped the country. It is a program full of humor, sarcasm, and irony.     

Legendary Experiments 

“Sometimes what we do in the name of science is funny, sometimes it’s ridiculously stupid, and sometimes it’s terrifying like 'the planet almost explodes, dude'... but it’s fascinating to learn about all these aspects of when science goes wrong,” explains Badía about this never-before-seen adaptation of the #1 comedy podcast in Mexico, the legendary trio of José Antonio Badía, Eduardo Espinosa and Mario Lopez Capistrán takes us through the most peculiar scientific stories in history, which due to their infamy will be explored in this new podcast, Legendary Experiments exclusive to Podimo. 

Take Me Wherever You Want

One of the most beloved couples in the Mexican entertainment industry: Arath de la Torre and Susy Lu invite us to be their third wheel in Take Me Wherever You Want, where for the first time in their 17 years of marriage, they share through 12 episodes the most crucial moments of their relationship and what it means to be together amidst laughter, tears, sex, parenting, and much more. “This is our story of love and heartbreak,” says Susy Lu. “I think people... hopefully, they can identify,” adds Arath de la Torre.

Disseminating Myths

Does anal sex cause hemorrhoids? Does abortion make you infertile? Dr. Laura Salazar, a surgeon and TikToker with more than three million followers, will answer all the questions you've always wanted to ask but never dared to. As she herself explains: “In this new series, people will realize that they don’t know their vagina at all. We are going to explore myths that many people believe about sexuality, orgasms, fetishes, diseases, pleasure, contraceptives, pornography, and much more.”

Paco Stanley: bullying, scandals, and organized crime

Journalistic investigation is present in the hands of Estefanía Veloz, lawyer, journalist, and feminist activist, in this documentary that explores one of the murders that most shocked the Mexican public in the 90s: The murder of television host Paco Stanley.

In addition to these exclusive titles that are already available on the Podimo app, this month a dozen audio productions will premiere that showcase the quality and diversity of Mexican creators. Podimo, life is better when you listen.

High-quality images

Press contact Andrea Espinosa Salas

LENOM

aespinosa@lenom-pb.com

About Podimo

Podimo is a premium audio entertainment subscription service that offers original and exclusive podcasts without advertising, as well as audiobooks and podcasts from around the world through RSS channels. The platform, founded in Copenhagen, offers listeners a smart selection, discovery features, embedded videos in the app, and an intuitive design of exclusive and freely accessible content. As a global production studio, Podimo creates original content that can travel and amplifies the voices of creators from all over the world, through collaborations with Disney, iHeartMedia, and Paramount Network, funding independent investigative journalism and much more. Listeners can enjoy Podimo on iOS and Android, iPad, CarPlay - as well as on the web player.

Ciudad de México, 15 de febrero de 2023. Después del acelerado éxito obtenido en Europa, Podimo, el servicio de suscripción de pódcasts y audiolibros, anuncia su enfoque en el mercado mexicano a partir de marzo de este año. Con contenido exclusivo, la app de Podimo ofrece acceso a cientos de shows creados por el mejor talento local, curado de manera inteligente y con un diseño intuitivo que proporcionará una experiencia personalizada.

Si bien Podimo lleva más de dos años trabajando con creadores y productoras latinoamericanas, este proyecto danés ha decidido ir más allá y cambiar las reglas del juego del entretenimiento en audio en el país. Su oferta de contenido cubre una variedad de temas entre los cuales figuran el true crime, la sexualidad, el periodismo de investigación, el humor, lo sobrenatural y lo inexplicable, las relaciones de pareja, la historia (local y universal), el body positivity, entre muchas otras. 

“La comunidad de creadores mexicanos nos ha recibido con los brazos abiertos: nos llena de orgullo desembarcar con una propuesta de contenido de altísimo valor y diversidad que demuestra por qué apostamos tan fuerte por un modelo de suscripción que más pronto que tarde demostrará que los pódcasts de calidad pueden prosperar sin estar supeditados a la publicidad”, asegura Wendolín Perla, directora de contenido de Podimo México. 

Y es que desde su fundación en 2019, Podimo apuesta por un modelo único tanto para oyentes como para los creadores de contenido, brindando la posibilidad de monetizar sin necesidad de anuncios. Esta filosofía pudo convertirse en una realidad gracias a un equipo de cuatro visionarios: Morten Strunge, quien decidió apostar por la experiencia del usuario, Eva Lægdsgaard, una de las primeras ejecutivas de Spotify, además de Nikolaj Koppel y Andreas Sachse.

Podimo llega con fuerza ante el reciente boom del pódcast en México de los últimos cuatro años, donde el número de usuarios que consumen entretenimiento en formato audio ha aumentado en un 70%, a la par que la cantidad de influencers, youtubers, periodistas y comunicadores que han decidido adentrarse en esta industria. Ciudad de México será la base de operaciones en América Latina. El equipo local estará en continua búsqueda de nuevos talentos y contenido original.  

"Buscamos empoderar a los creadores mexicanos partiendo de la idea de que un pódcast es un producto por el que vale la pena pagar. Situar al talento local y a sus historias en el foco es nuestra prioridad", promete Morten Strunge. 

La aplicación ya está disponible en América Latina, Dinamarca, Noruega, Alemania, España, Holanda y Finlandia.

Imágenes

Contacto de prensa Andrea Espinosa Salas

LENOM

aespinosa@lenom-pb.com

Acerca de Podimo

Podimo es un servicio de suscripción de entretenimiento de audio premium que ofrece podcasts originales y exclusivos sin publicidad, audiolibros y podcasts de todo el mundo a través de canales RSS. La plataforma, fundada en Copenhague, ofrece a los oyentes una selección inteligente, funciones de descubrimiento, vídeos integrados en la aplicación y un diseño intuitivo de contenidos exclusivos y de libre acceso. Como estudio de producción global, Podimo crea contenidos originales que pueden viajar y amplifica las voces de creadores de todo el mundo, a través de colaboraciones con Disney, iHeartMedia y Paramount Network, la financiación del periodismo de investigación independiente y mucho más. Los oyentes pueden disfrutar de Podimo en iOS y Android, iPad, CarPlay - así como en el reproductor web.