Secondary placements are sales-promoting measures that trigger additional impulse purchases at retail and thus also attract new buyers for your product. But how can you successfully implement secondary placement? Through optimally staged gondola head placements, these products also quickly catch the eye of the shopper and promote success at the point of sale.
Making sales promotions successful with intelligent secondary placement
Second placements in view at all times
Secondary placements increase sales — whether on the floor or at the counter. If not only the display but also the goods in the display immediately catch the eye thanks to pushfeeds, not only you but also the shopper will be satisfied. Increase the attention of your products in retail with secondary placements including pushfeed system, gondola head placement with “crowner” or flag and many other point of sale promotions.
POS sales promotion made easy
With our POS promo system components, you can transform any gondola head into a promotional area. We design all Sales Promoter elements according to your specifications. In less than 2 minutes you can turn any gondola head into your brand display. From segment flags to shopper orientation and a “crowner” as a customer stopper to frame displays for new products: Design your POS campaigns to suit your taste.
Perfect hold for tags on secondary placements
The POS‑T ESL clip
Your secondary placement is ready for the future. Now you can easily attach your ESL tags to any type of display and don’t have to give up the convenience of electronic price labeling.
How to do it? It’s simple: we have developed a clip that is designed so that you can simply attach it to the front of your box. The tags sit firmly and securely in the holder in the usual way and can still be used flexibly.
At the end of the secondary placement campaign, you can remove the clip and use it again in the same way elsewhere. This is not only practical, but also time-saving and sustainable, as paper price labels are no longer necessary.
