Catalyst 2026 – Leading Change
~ The Canadian industry’s leadership and learning event of the year aimed at leaders like you dedicated and passionate about progressing the promotional products industry ~
Catalyst 2026 is heading to St. John’s, Newfoundland on May 4 – 6, 2026 at the Sheraton Hotel Newfoundland.
Get ready to go coast to coast with PPPC as we continue to spark bold ideas, elevate leadership, and shape the future of the promotional products industry, from the vibrant, historic heart of Canada’s east coast. As one of the most sought-after destinations in the country, St. John’s offers an unforgettable blend of culture, charm, and coastal inspiration. Its energy, character, and natural beauty make it the perfect backdrop for big ideas and lasting connections.


Catalyst 2026 will feature:
- Actionable leadership insights from leading voices in business and branding
- Interactive sessions designed to fuel innovation and resilience
- Meaningful and abundant networking opportunities with peers from across the country
- A one-of-a-kind setting to spark creativity and recharge your perspective
Why Attend Catalyst 2026?
- Future-Focused Learning: Gain practical insights on innovation, leadership, and technology.
- High-Value Networking: Connect with peers at our opening cocktail reception and dine-around dinners.
- Industry Recognition: Join an event named one of the “Coolest Events in Promo” by the PPAI.
- An Inspiring Destination: Experience St. John’s, one of Canada’s top destinations.
Catalyst 2026 will feature:
- Actionable leadership insights from leading voices in business and branding.
- Interactive sessions designed to fuel innovation and resilience.
- Meaningful and abundant networking opportunities with peers from across the country.
- A one-of-a-kind setting to spark creativity and recharge your perspective.
Registration & Pricing
- Member Rate: $1,250 (A savings of $350!)
- Non-Member Rate: $1,550 (A savings of $350!)
A savings of $350! Early Bird Member & Non-Member Pricing Deadline: April 1, 2026.
After the deadline regular pricing comes into effect with Member Pricing ($1,600) and Non-Member Pricing ($1,900).
Hotel costs are not included in the registration fee and must be booked and paid separately by the attendees. Conference meals are included in the registration fee.
Book Your Stay
Limited rooms for Catalyst 2026 remain at our host hotel, the Sheraton Hotel Newfoundland. To book, please email Sheraton Hotel Newfoundland’s in-house reservations team and/or call directly, and they will be happy to assist with a new booking or modifying a reservation. Email: Reservations@sheratonhotelnewfoundland.com Call: 1-709-726-4980
As an alternative, we have also secured additional rooms for Catalyst at the Doubletree by Hilton St. John’s Harbourview. To book the Doubletree by Hilton, please contact Anna Derebukha at Anna.Derebukha@Hilton.com and reference PPPC Catalyst.
Travel Tips
Recommended Arrival: By 5:30 p.m. on May 4
Recommended Departure: After 5:00 p.m. on May 6
*Ubers and taxis are readily available at the St. John’s airport. The ride to the Sheraton Hotel takes approximately 15-20 minutes.
Thank you to our Valued Sponsors.
Platinum Sponsors


Diamond Kitchen Party Sponsor

Gold Sponsors








“Catalyst is about looking forward and ensuring we’re future proofing our industry and aligning with our core values of education, strategic partnerships, and community. We need to infuse more pride and storytelling in what we do as professionals and as an industry. And continue to elevate our 100-year-old legacy of success as the premier choice of advertising in Canada.”
~ Paul Wieleba, PPPC Chair and {WE} Promotional Advertising
“Catalyst is a great networking opportunity that [offers] lots of valuable information around leadership and technology.”
~ Dana Porter, MAS, Vice President of Information Services, SAGE
“[Catalyst] is a good educational experience. Great opportunity to network with other like-minded professionals in the industry, whether from the supplier or vendor side. [Here] we get to share some best practices and collaborate with one another in a meaningful way where everyone has the chance to rise to the top.”
~ Sam Singh, Chief Executive Officer, Full Line Specialties
Explore St. John’s
Make your trip unforgettable. Extend your stay to experience the breathtaking beauty of Newfoundland. Wander the colourful houses of Jellybean Row, stand at the easternmost point of North America at Cape Spear, and explore the iconic Signal Hill, where the first transatlantic wireless signal was received.
For a true East Coast adventure, visit the picturesque Quidi Vidi Village or take a wildlife tour to see puffins and whales. And here’s a special bonus for May: it’s the perfect time to witness the majestic icebergs of Iceberg Alley from shore or by boat. You may even be able to collect some ‘bergy bits’ from the beaches. It’s the perfect way to add an incredible getaway to your Catalyst experience.
To learn more visit: St. John’s Visitor Information


Click here to learn more about the Catalyst experience.







Catalyst 2025 – Leading Change named by the PPAI as one of “The Coolest Events in Promo 2025”.
Interested in Sponsoring?
Connect with Canada’s top industry leaders. Contact us to learn about sponsorship opportunities.
Special thanks to our New Event Committee who have worked hard to bring this exciting new event to members in 2025 alongside the following PPPC staff:
Chair:
- Erin Harris
Committee Members:
- Paul Wieleba
- Jenny Le Bricon
- Heidi Reimer-Epp, MAS
- Alan Meinstein
- Steve Pons
- Vivek Narola
- Morgan Edgecombe
Head Office Staff:
- Jonathan N. Strauss
- Margaret Williamson Batuszkin
- Marina Muvira
- Natalia Mendoza
- Katia Ramirez
- Connie Barbon
- Tatiana Botero