The case competition is designed to help you improve your product sense and gain hands-on experience ideating a product that solves an important problem. Additionally, you will improve your written communication and presentation skills, important aspects of product management.

Prompt

Ideate a product that improves the education experience of a student.

ProdCon Master Document

https://docs.google.com/document/d/12ztLVVpqiVbajU9B6J5SOkr31c_OSCyElWrx0Seyb08/edit?usp=sharing

Rubric

https://docs.google.com/document/d/1ncPAAh5zl0CADng-kO-CA_YOa7e9BHKEYNSyoOccQtg/edit?tab=t.0

• Knowledge of Client and Market
  Have they identified a specific educational experience? Does the team demonstrate a deep understanding of student needs, the academic environment, and the broader educational ecosystem?
• Problem Definition
  Have they clearly articulated a problem statement? Is the problem being solved specific? **Bonus points for unique problems
• Product
  Does the proposed solution solve the problem? Have they clearly explained the product’s features and benefits? Have they included visuals/wireframes? How creative and innovative is the solution? Is the solution practical and feasible?
• GTM Strategy
  Is the GTM plan well thought out, detailing how the product will be introduced and gain traction in the market? *If a GTM N/A, does the team have an ample justification as to why? Do they show an in-depth understanding of their product’s use case?
• Presentation Quality
  Was the presentation clear and engaging? Are the slides visually appealing, organized, and concise?