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Winter-Proof Your Skin, the Canadian Way
Plant-powered skincare meets northern know-how with PURA Botanicals. All of our formulas are perfected in our in-house lab to offer ultimate hydration, protection, and glow for every cold-weather day. Bundle and save on your winter essentials. ↓
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Browse our curated collections for your everyday beauty ritual.
Irresistibly noticeable results with no downtime.
Five-Star Reviews
“My skin drinks this up! I wake up with the softest, most hydrated skin—plump, dewy, and refreshed. It’s become a non-negotiable in my evening ritual. The scent is dreamy too. Total self-care in a jar!"
Our Story, Our Promise
We believe in skincare that’s as safe as it is effective and fresh. That's why we innovate luxurious, cutting edge formulations in our own Canadian lab. Proudly free from toxins, artificial fragrances, fillers, and harsh chemicals.
Meet Our Founder
Inspired by her own health journey and deep love for nature, Lane Edwards created Pura Botanicals to offer luxurious, authentically clean skincare. During her first pregnancy, she sought pure, plant-based alternatives—leading to the creation of Canada's most dreamy and trusted clean beauty company.
Pura’s In-House Lab Made In Canada
Where science meets nature. Every formula is handcrafted with care in our pristine, in-house lab, ensuring the highest quality, efficacy, and purity. Our products adhere to strict quality and ingredient standards. In pure we trust.
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@PURABOTANICALS
Pure, botanical skincare crafted without toxins, artificial fragrances, or harsh chemicals—only the best for your skin.
Each formula is carefully created in our in-house lab, ensuring the highest quality, efficacy, and freshness.
Committed to eco-friendly packaging, ethical sourcing, and cruelty-free ingredients for a greener future.
