<h2><span style="font-weight: normal;">Combining play with a</span>&nbsp;<span class="semi-bold"><b>Prosperous Future</b></span></h2>
<h2><span style="font-weight: normal;">Combining play with a</span>&nbsp;<span class="semi-bold"><b>Prosperous Future</b></span></h2>

Combining play with a Prosperous Future

Qiddiya Investment Company, a PIF company, offers promising investment opportunities. By harnessing the power of Play, we’re boosting economic growth and elevating quality of life in Saudi Arabia. Our flagship development, Qiddiya City is the world’s first city built for play.

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Bringing entertainment, sports & culture to the forefront

Explore Qiddiya City
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Entertainment

One of QIC’s main goals is to establish fun-filled destinations, catering to all ages, perfect for thrill-seekers and families alike.

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Sports

QIC enhances the Kingdom's athletic landscape by developing facilities, establishing partnerships, and hosting premier events across sports, esports, and motorsports.

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Culture

QIC celebrates the Kingdom's rich heritage by curating unique cultural experiences and bridging cultural gaps, thereby bringing residents and visitors closer together.

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OUR FLAGSHIP DEVELOPMENTS

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Qiddiya City brings entertainment, sports, and culture together in a way never seen before, destined to be the number one player in the boundless game of Play.

Of space to Play

World-class attractions

Distinct neighborhoods

 

Residents at scale

Visit Qiddiya City

Saudi Entertainment Ventures (SEVEN), a QIC company, is the developer and operator of integrated entertainment destinations, pioneering a new era of entertainment across the Kingdom.

Entertainment Destinations

Cities

Entertainment Zones

 Global Partnerships

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