EVER feel like a zombie? Ya know, when you stare at the same thing for prolonged periods of time. Do you ever wonder about the way the media is configured for our viewing pleasure? Do you ever wonder why sometimes when you change the channel because a commercial is on, it seems like there's a commercial on every other one of the channels that you might normally watch. Now this might be common sense for some, but for others it should be known that every thing that we see on the death tube was controlled by TEN media conglomerates in 2002, while in 1983 there were FIFTY companys responsible for most of mass media IN THE WORLD. So yeah, TEN companies. Are your interests being served? Do you get what you pay for? Like most everything, there is two sides to this.
One side is the viewers, the other is those that provide the viewing. So, what do we got? Ten media conglomerates who all compete against each other for the "best" viewing experience. TEN. I'm not sure of the technicalities of how they make their money, but I assume that other corporations sponser various programs, or television channels with mo money, mo money mo monneyy, and whoever has the most viewers wins because they get the big monneyyy sponsers. Just to backtrack a bit, but what are we watching? Let's see... news, American Idol, Entertainment Weekly, The Cooking Channel, The Travel Channel, Comedy Central, Discovery, The History Channel, etc. What gets the most ratings? Things like "American Idol", sports, news, "Who wants to be a millionaire?", feckin Maury Povich (is that how you spell Povich?). Granted, shows like "Seinfeld" and "Friends" do well, but it seems that by and large the programs that get the most ratings are the one's that have an element of competition in them...
I'm sorry, the programs that get the highest ratings are not by and large like the ones I just mentioned, though "American Idol", and "The Bachelor" are in the top twenty according to this. So maybe the majority of people aren't watching shows like "my big fat husband", or "survivor" it just seems like that is the majority of what is available. Overall, I would say that shows like this tend to create competitive atmospheres...doing so keeps large companies rich, and the viewers viewing. These programs play on a person's basic insecurities sometimes by inflating the viewer's ego with programs that show people in situations of which are so utterly ridiculous that one is forced to think, "I'm glad I'm not in that person's situation...they're messed up"...see Maury Povich. Or maybe we feel sorry for them, in any case it nurtures a competitive atmosphere. I'm not exactly versed in psychological jargon, but they say that the human brain is malleable, or shapeable, bendable. The brain can be formed, manipulated, programmed without the user being aware of it. Now I wouldn't say that there is a conspiracy to brainwash people (or would I) through the media, but I might say that it happens without intention. Like I said, companies advertise, companies pay media conglomerates to advertise on their network so the network can "give the viewers what they want". Naturally, the viewers view, and the companies get paid. Now of course people can choose to watch other things, or not watch at all, but they don't, and that's fine. What isn't fine is that what we watch is determined by TEN companies that have special interests when it comes to what we see and what we don't see on t.v., TEN!.
As I said, the people watch, naturally, but they don't have much of a say when it comes to what they watch. Sure one can change the channel, or not watch... but can someone honestly tell me that the companies which make up the advertising/media complex have the viewers' best interests in mind? The top 10% of the population of the world decides for the other 90%. We are given a smorgasboard of channels and we think, "what will I do with all of these channels, there is so much variety", when the reality is that most of them are a bunch of fecken crap with nothing but "paid programming" and a mediocre lineup of programs that display a narrow view of life and a narrow view of the world. IFC and PBS and maybe C-span seem to be the only networks that are remotely independent nationwide. Of course one could have an independent network, but it won't get big money sponsors unless it promotes their interests, and won't be able to compete with the top TEN. I just know that there is stuff out there that is really good and isn't being seen. It bothers me that I have to dig for it, look in non-mainstream sources. I suppose that if I didn't have to dig for it, it would just be mainstream again. So with that, I think it would be cool if we could pick the channels that we want and just pay for those, but if we did this, people wouldn't make their ridiculous amounts of money promoting instant gratification and ignorance, with the exception of a few. The root of this discussion is the "Horatio Alger" myth, which I'll post something about next time...ciao