Sony.
Oh, Sony. Sony, Sony, Sony.
Motherfuckers. What the fucking hell, over?
In days past, the Sony name alone was enough to sell me on products if I otherwise had no particular reason to patronize a particular brand. I'd buy a VCR, I'd get a Sony. Sony products had a reputation for quality. They just plain
worked.
Then last year there was this DRM rootkit nonsense. I'm sure you don't need that explained to you, but I'll recap quickly: installing software, without your knowledge, consent, or approval, onto your computer. It was supposed to keep you from copying CDs, because as we know, nobody ever buys CDs except to pirate them. Only it didn't keep you from copying CDs. What it
did do is open up a bunch of security holes on your PC. Yay Sony.
Last month Sony launched their PlayStation 3. $600 for a Blu-Ray high definition DVD video game console that does everything but suck your dick and swallow... only for that much money, it'd goddamn well
better suck your dick and swallow. Nonetheless, it doesn't. Know what else it doesn't do? Scale those HD-DVD signals going to your television. Again without explaining the intricacies of the technical details, I'll recap: apparently, if you have a HD TV which does not have its own hardware to scale those incoming signals, then your much-lauded 1080p/1080i signals are going to be displayed at 720p or, even worse, potentially at 480p. After spending anywhere from $3,000 to $10,000 on a HDTV, and then another $600 on a PS3, I goddamn well
better be getting a high definition signal. (If you want more of the technical details,
here.) It's pretty offensive that Microsoft, another company who pisses me off daily, a
software company, has better HDTV support on their HaloBox 360 than the
hardware research firm has on their offering. We'd been promised for a year, at least, that PS3 was going to own the hell out of the HaloBox 360, and that Blu-Ray support was going to be the cornerstone of this owning.
In the last day or two, now we discover that Sony has hired a marketing firm to engage in guerilla marketing - that is, engaging paid corporate shills to present their sales pitches to people as though they were objective third parties dispensing word-of-mouth opinions.
This in itself is nothing new - companies have been doing it for years. But Sony's pissed me off especially this time.
They hired Zapatoni to create fake blogs and other pieces of purported fan-supported media which are in fact blatant pieces of commercialistic marketing, their alleged creators entirely nonexistent. There's a
fake blog here, a
"hip-hop" video here (since removed), and apparently a few other bits of similar chicanery around the web here and there. If you clicked on those links, my condolences - I may be an asshole but I don't try to intentionally cripple people emotionally (very often). This is some of the most painful advertising I've ever seen in my life. Their idea of "funky-fresh" advertising designed to fit into the video gaming and Internet culture is so far off the mark as to defy belief.
In fact, it reminds me of this whole McDonald's "I'm lovin' it" bunch of bullshit in the scope and the magnitude of their failure in capturing and identifying with popular culture. At least McDonald's has no qualms about people knowing they're ads, rather than pretending that it's the work of McDonald's fanboys doing it for love of the Big Mac.
At the risk of sounding now like a
Nintendo shill, I have to say that I don't give a fuck if my video game console can download content from online stores, maintain buddy lists, check my email, surf the Web, or fucking order more condoms when I've run out after assraping my latest point of irritation. I want it to
play some goddamn video games. Period. I don't have a HDTV, so Blu-Ray and HDDVD hold little appeal for me on their own merit. So now I've got Camp Sony on one side with a $600 machine, a lack of enticing games, and a pissed-off fanbase who can't play HD videogames on their combination of HD game machine and HD TV, and I've got Camp Nintendo with their Wiimotes, price tags less than half the PS3's, and people having so much fun that they're forgetting they're not REALLY bowling, and
accidentally chucking their controllers through the TV.
One side, bad hardware and software support with a $600 price tag. Other side, developers clamoring to get into line to develop for the Wiimote, a revolution in human entertainment value, with a $250 price tag.
Let me think about this really goddamn hard for a minute.