Strip the bloat.
Keep the function.
Most WordPress plugins ship megabytes of code you'll never use. Ours do one thing exceptionally well—in under 75KB.
The rational approach to WordPress
Every feature earns its place. Every line of code justifies its existence.
Lightweight
Under 75KB for most plugins. No jQuery dependencies. No bloated frameworks. Just clean PHP that does its job.
Focused
Each plugin solves one problem completely. No feature creep. No settings pages with 200 checkboxes.
Performant
Your site loads faster with our plugins than without. That's not marketing—it's measurable.
SEO
Technical SEO essentials with zero bloat. Meta tags, Open Graph, structured data, and XML sitemaps—no dashboards, analytics, or frontend assets.
What's Coming Next
Plugins and tools currently in our pipeline.
RationalRedirects
Simple, fast URL redirects with regex support and automatic slug change tracking.
RationalForms
Privacy-first contact forms with zero bloat.
RationalEvents
Lightweight event management for WordPress.
Rational vs. Bloated
See how our approach differs from the industry standard.
- Single purpose, laser-focused
- Under 75KB for most plugins
- Zero unnecessary dependencies
- Clean, auditable code
- Improves site performance
- Kitchen sink with 100+ features
- Megabytes of unused code
- Dozens of external libraries
- Complex, tangled codebase
- Slows down your entire site
Ready for cleaner WordPress?
Start with Cleanup—our flagship plugin. Free, open source, and under 75KB.