AI-based quality assurance for survey data

Michael Bieber

Managing Director | Kantar Info Research Austria

Among other quality assurance measures, ReDem supports us by identifying and excluding interviews that do not meet our high standards during fieldwork - in an innovative and time-efficient manner. Particularly noteworthy are the click pattern recognition in grid questions and the AI-assisted validation of open-ended responses.

Brian Kirby

Director Sampling | mindline group

ReDem's technology helps us close a gap in the quality checking of survey data. What was previously only possible manually and with corresponding effort, we now get in real time. The automatic checking of open responses for duplicates and meaningfulness of answers is a perfect addition to our internal data quality controls.

Therese Weichel

Quality Manager | Talk Group

Our panel quality management requires quality evaluations at all important participant touchpoints. ReDem is an important building block for us in this overall approach. It gives us the opportunity to evaluate the response behavior of our panelists very effectively and efficiently, which is most important. So, we can integrate the results into our holistic quality scoring of our panels.

Hartmut Scheffler

Consultant for market research and brand management

In my view, ReDem has an excellent, industry-wide available and proven tool (usable as SaaS), especially for qualitatively checking survey data and eliminating unsuitable cases for further analysis. The tool is constantly adapted to new requirements and rightly strives to become an industry standard. Data sets comprehensively checked for quality should finally become the rule - Redem offers a high-quality solution for this.

Malte Friedrich-Freksa

Chief Innovation Officer & Member of the Executive Management | horizoom

ReDem is the strategic partner for us in the further development of our high quality standards of the horizoom online access panel: Technologically embedded in our panel infrastructure with Ingress and therefore an integral part of our continuous quality measurements, which we drive forward together.

Sarah Bretschneider

Project Manager | Triple M

Substantial added value for the quality of our surveys! The ReDem process is not only exciting and innovative, but also adds significant value to the quality of our surveys. I look forward to using it every time. If I have any questions, they help and advise immediately—I am VERY satisfied!

Rolf Gagelmann

Head of Market Research | Bauer Media Group

ReDem is very user-friendly. Thanks to its simple and fast operation, the software offers valuable time saving benefits, especially for the standardized cleaning criteria. The continuous optimization based on customer requests and the proactive customer service should also be underlined.

Dr. Oliver Kohrmann

Managing Director | Ingress GmbH

Innovative solutions in a highly relevant field and great people – that sums up ReDem quite well. As a company that has been developing and providing software solutions for market research for many years, we know that data quality is becoming increasingly important. That’s why we are especially pleased to have ReDem as a partner fully dedicated to this crucial topic. ReDem creates real added value for Ingress users, supported by the seamless integration of their software into our survey platform keyingress.

Alice Flamant

Magenta Telekom - Business Marketing & Market Research

Study results very often contribute to company-deciding measures. It is therefore all the more important to ensure high data quality as the basis for such decisions. ReDem helped us improve the quality of survey data in a large market research study.

Michael Lersch

Managing Director DACH | Forsta

Ensuring data quality requires a combination of measures, both before and during the survey. For in-survey protection, ReDem offers a very compelling approach.

Prof. Horst Müller-Peters

Technical University of Cologne, Publisher of Marktforschung.de

The quality of samples is, in my view, one of the most important issues in market research. It is the indispensable basis of its legitimacy. In my view, the increased use of sample control procedures, and even more so the introduction of a widely accepted quality seal, could make a significant contribution to the quality of the industry. A kind of "TÜV" seal for the results of surveys. That's why I see ReDem as a very valuable and important initiative.

Robert Sobotka

Managing Director | Telemark Marketing

Significant improvement in quality and efficiency! In various projects, both CATI and online, we have seen a demonstrable increase in data quality through the use of the REDEM algorithms. REDEM convinced me especially by its efficiency: You can achieve a significant quality improvement with little effort.

Christoph Auböck

Head of Research | Media1

The risk of systematic bias is significantly lower due to the use of ReDem. We are pleased to have implemented the tool, not only to obtain more reliable data but also to ensure plausible results in our longitudinal comparisons.