Rootfire is a grassroots network of artists and supporters of reggae music.

We are a platform for Reggae worldwide, with a mission to empower artists through a variety of free services and ways to connect the community. 

June 2024 Interview with Rootfire Director, Reid Foster

Listen to this for more on Rootfire’s history.

HISTORY

Founded in 2010, Rootfire began as an artist manager’s forum and a series of mixtapes hosted on Soundcloud.com. The mixtapes attracted more than 2.8 million followers, establishing Rootfire as a key tastemaker of the international reggae community. In 2015, Rootfire formed a strategic partnership with Ineffable Music Group to begin providing interest-free loans to independent artists, helping them sidestep traditional record labels to put full control of the music (and revenue) in the artist’s own hands. Rootfire Cooperative has released 12 albums to date — one has been nominated for a GRAMMY and six have reached #1 on the Billboard Reggae chart.

FAQ

What does the name mean?

The name Rootfire tells the story of a fire that starts underground, deep in the roots of a tree. The tree burns unnoticed until the center of its trunk catches and fire opens it up in a blaze. At the center of Rootfire’s RF logo is a very small bird nestled between the two letters. The bird is flying forward with an egg in its mouth while looking backwards over its shoulder, a Ghanaian Sankofa symbol. It reminds us to acknowledge the progress that came before (look back over your shoulder), to take what’s good from where we came from (the egg), and to keep moving forward to create the future.

Contact:

For All Inquiries email: rootfire [at] rootfire.net

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