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Reducing food waste due to marketing standards through alternative market access

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Rosetta is a 3-year EU funded project that aims to assess the impact of marketing standards on food waste and propose sustainable solutions for the utilization of the food that does not meet marketing standards but is still safe to be consumed. Rosetta will:

a. Evaluate the effect of marketing standards on the generation of food waste
b. Define and implement pilot case scenarios, disseminating the solutions for alternative market access of suboptimal food
c. Provide relevant suggestions to food businesses, owners of marketing standards and policymakers

ROSETTA's food research areas

ImageFRUITS & VEGETABLES

ImageDAIRY

ImageCEREALS

ImageMEAT

Project's News

ImageProject news
November 6, 2025

ROSETTA joins the European Commission Workshop on Food Loss & Waste Research

On 24 October 2025, the ROSETTA project took part in…
ImageProject news
July 21, 2025

From Shelf to Solidarity: How Chalkiadakis Is Fighting Food Waste in Retail

As the leading retail chain in Crete, Chalkiadakis Super Market…
ImageProject news
July 17, 2025

Giving “Imperfect” Produce a Second Life: Teagasc’s Approach to Fruit and Vegetable Waste

At the heart of Ireland’s agri-food innovation, Teagasc, the Agriculture…
ImageProject news
July 17, 2025

Fighting Food Waste with Fresh Thinking: Naturmælk’s Dual Approach to Dairy Surplus

As an all-organic dairy cooperative in Denmark, ROSETTA pilot partner,…
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