SGF are delighted to announce BBC Match of the Day host and ex England Captain Gary Lineker OBE as an Ambassador of Safeguarding Fundamentals. Gary supports SGFs mission to make sport a safer place for all & for generations to come.

“Paul and I have been friends for years – he was a brilliant footballer but what he does now is equally as brilliant. I was thrilled when he asked me to support him and Safeguarding Fundamentals. Our generation of sports stars must stand together and use our voices to help protect the next generations”

We are thrilled to welcome the iconic England and Manchester United Captain as an SGF ambassador.

“I was delighted that SGF asked me to be an Ambassador. Protecting the next generation is so important”

We are thrilled to welcome Ian Rush Wales and Liverpool legend and broadcaster as an Ambassador for SGF.

“I was delighted when Paul rang and asked me to support him and Safeguarding Fundamentals. I’m delighted football is leading the way on this and that our voices can support an initiative to keep youngsters safe.”

We are delighted to welcome broadcaster, columnist and former England and B&I Lions player Brian Moore as an ambassador of SGF from the world of rugby

“After working with Paul in the past on his Safeguarding In Sport Course, I’m delighted to be an ambassador of SGF and fully support the work SGF are doing to protect future generations!.”

We are thrilled to welcome Robbie Fowler: Liverpool and England Legend as an SGF Ambassador.

“I’m a huge admirer of Paul both as a footballer and in his work today. I’m excited to support Paul and SGF in helping children thrive and making sport in particular a safer place for children and young people”

We are delighted to welcome the Premier League Manager and International footballer Peter Reid an ambassador for SGF.

“I’m happy to be one of SGFs first ambassadors. I fully support Paul and SGFs mission to help children thrive and protect the next generations”

We are delighted to announce that broadcaster, columnist and former England and Arsenal player Alan Smith has agreed to be an ambassador of SGF.

“I played in the same era as Paul and whilst we were rivals on the pitch, I have huge admiration for him and especially for his safeguarding work. I am thrilled to support his work through SGF - there can be little more important than helping to protect children”

We are thrilled to welcome Gary Cliffe, footballer, safeguarding advisor to the FA and director at Cheshire County FA as an SGF ambassador.

“Everybody deserves to be safe in sport and recreation, safeguarding fundamentals can help you achieve this with the quality mark to demonstrate your embedded safeguarding culture keeping everyone safe and proud of your club”

We are thrilled to welcome England and Tottenham Icon Gary Mabbutt as an Ambassador.

“I played with Paul at Tottenham and I know what a fantastic footballer he was. What he’s doing now is so important - I’m really happy to support SGF and Paul to help protect this generation of youngsters”

We are proud to welcome Karen Leach, an Expert by Lived Experience, as a Safeguarding Fundamentals Ambassador.  She has devoted seventeen years to campaigning against sexual abuse and harassment in sports internationally.

Her roles have included serving as a Safe Sport Advocate, VOICE Ambassador for Voices for Truth and Dignity, member of the Sport England Safeguarding Advisory Panel, and consultant for the Council of Europe’s Pool of European Experts on Sexual Violence in Sport.

“It is everyone's responsibility to keep children and young people safe from any form of abuse in sport. Educate yourself and your club. Ensure the generations coming behind us are safer in sport than myself and Paul were as young people. I do not want any other child to ever end up with a life like mine.  I am very proud to support Paul in his work and to become an ambassador for SGF”

We are thrilled to welcome Les Ferdinand MBE Former England, Tottenham, QPR, West Ham and Newcastle United Footballer as a Safeguarding Fundamentals Ambassador

“Proud to support Paul in his work protecting the future generations from any form of abuse, having played against him on many occasions and now knowing him personally, his determination on the pitch has now transponded into determination to protect children off the pitch!”

We are thrilled to welcome Nick Gazzard OBE as a Safeguarding Fundamentals Ambassador

“It is an honour to become an Ambassador for Safeguarding Fundamentals. This initiative is a transformative step toward ensuring the safety and well-being of children across all organisations. Safeguarding Fundamentals embodies a commitment to creating environments where children are protected, respected, and given the opportunity to thrive. As someone deeply invested in creating a safer future, I believe this cause is not just worthwhile but essential. Every child needs to feel supported, valued, and safe.”

SGF is delighted to welcome Kim Collins as an Ambassador

“As a safeguarding professional, but more importantly a parent of a son who has grown up playing sports, I fully support Safeguarding Fundamentals. For parents like me, it’s reassuring to know that safeguarding isn’t just something you have to do, it’s at the very heart of everything you always do. It demonstrates a real commitment to creating a safe and supportive environment for every child, so they can thrive.”

We are delighted to welcome Rick Gardiner MD of CPOMS as a SGF Ambassador

“The mission that Paul and Antonia are on is truly inspirational, and I’m proud to be an ambassador for Safeguarding Fundamentals. Working together we strive to ensure that safeguarding is of the highest standard, protecting every child, everywhere, every day, without exception.”

Port Vale, Rochdale, Macclesfield Town & Salford City | Supporting Football Governance & Development

“Paul inspired me from the moment I heard him speak. His story resonated deeply, reminding me how easily any of us could be affected. He’s had a lasting impact on how I think about mental health, safeguarding and wellbeing—both in football and beyond. Having worked in professional football for many years, I know how important it is that we create safe, positive environments in sport. It’s an honour to support Paul and Antonia as a #TeamSGF Ambassador and help make that happen.”

“Safeguarding Fundamentals have galvanised a community committed to keeping others safe from harm, through fostering a feeling of togetherness. An ambition of keeping every child safe within extra-familial settings should be embraced by all, so it is vitally important that this message should be amplified. I am proud to continue championing Antonia and Paul’s work.”

“I believe in safeguarding that starts in the community and equips everyone to play their part. At Specchio Magico, we’re deeply involved in sport safeguarding nationally, and through our work in the BEST Bergamo project, we’re testing new ways to protect children that are both effective and scalable. SGF shares our vision, passion and practical approach - I'm proud to be part of it.”

“After a lifelong career investigating the most serious criminal breaches of proactive safeguarding measures it is a privilege to be invited as an ambassador for the work of the team at Safeguarding Fundamentals. I will support any and all initiatives that endeavour to protect the most vulnerable in our community. That protection is the hallmark of a civilised society.”