About the Brand
‘I Scream’ is a whimsical and inviting ice cream brand that specializes in offering a delightful array of artisanal ice cream flavours. The name is a playful twist on the exclamation ‘I scream’, encapsulating both the excitement and craving for their delicious treats. The business prides itself on its wide variety of unique and classic flavors, all made from high-quality, natural ingredients.
About the Brand Identity
The brand identity is fresh and modern, designed to attract a diverse audience of ice cream lovers. The logo features bold typography that creates a strong visual impact, with the clever use of negative space within an ice cream scoop. This minimalist design ensures easy recognition and memorability, to which was added a unique and distinctive thing: hashtag numbers to differentiate the flavours.
The use of a pastel color palette with shades of lavender, mint green, soft pink, and muted yellow evokes a sense of fun and whimsy, while also allowing for each ice cream flavour to be associated with a specific color, enhancing the visual appeal and aiding in flavour identification. This thoughtful use of color also ensures the brand stands out in a crowded market, while the smooth, matte finish of the packaging adds a touch of sophistication.
