About the Brand
‘Purr’ is a pet care brand that specializes in high-quality cat food and highly absorbent cat litter. The cat food range includes a variety of flavors and recipes tailored to meet the needs of cats at different life stages, focusing on a balanced nutrition. The cat litter is designed to be low-tracking, odor-controlling, and easy to clean, ensuring a hygienic environment for both cats and their owners.
About the Brand Identity
The logo is a clever and creative design that incorporates a minimalist cat face within the negative space of the two “R” letters. The cat’s face is stylized and modern, with a playful tuft of hair that adds character to the brand and suggests a focus on pet pampering and care.
The color palette is composed of a deep, rich purple and a bright, fresh green. These colors are not only eye-catching but also convey specific attributes of the brand. Purple is often associated with luxury, wisdom, and dignity, which may reflect the high-quality nature of the products. Green, on the other hand, evokes feelings of growth, harmony, and natural vitality, aligning with the health benefits promoted. This combination of colors effectively sets the brand apart on the shelves, drawing the attention of consumers and reflecting the brand’s unique identity in the pet care market.
