About the Brand
‘Valor’ is a dynamic business consulting firm known for its strategic insight and innovative solutions that drive business growth and transformation. The company offers a range of services including strategy formulation, operational efficiency, technology integration, and change management, catering to a diverse clientele, from emerging startups to established multinational corporations, and providing tailored advice that addresses the unique challenges and opportunities of each business. The firm is committed to delivering measurable results and empowering businesses to perform at their best.
About the Brand Identity
The brand exudes confidence and clarity through its vibrant visual identity, designed to empower and inspire. The logo, a sleek typographic mark, uses negative space to slightly sugest a forward-facing arrow, symbolizing progression and leadership in business consulting. This motif, the idea of progress and growth, is also echoed in the diagonal background pattern that overlays each branding material.
A bold, energizing shade of coral serves as the primary color, evoking passion, action, and drive, which are at the core of the brand’s mission to enable success, to which was added a complementary shade of pink for a dynamic approach. This branding is a touchpoint that reinforces the company’s commitment to empowering businesses and envisioning success. The uniform application of the color scheme and design elements across various materials ensures a consistent brand experience that captures the essence of the guiding principles.
