Google Business Profile Optimization Checklist for Agencies (The Done-For-You Playbook)
Most agencies “optimize” a Google Business Profile by checking boxes. Scepter’s approach is different: We optimize GBP like a product.

We’re your AI-powered growth partner — helping
established businesses and agencies regain momentum, scale faster, and run smarter.
Many good companies plateau, not from lack of effort but because growth creates friction. Marketing scatters, operations slow. Scepter reignites momentum with AI-powered marketing and smart automation.


Many good companies plateau, not from lack of effort but because growth creates friction. Marketing scatters, operations slow. Scepter reignites momentum with AI-powered marketing and smart automation.
Boost your visibility with strategic SEO. We optimize your website’s structure, content, and performance to rank higher on search engines, attract qualified traffic, and build long-term authority without relying on paid ads.

Accelerate your growth with targeted PPC campaigns. We create and manage high-performing ads that reach the right audience at the right time, delivering immediate traffic and measurable results while maximizing your return on ad spend.

Turn interest into action with high-converting funnels. We design seamless customer journeys that guide users from discovery to purchase, increasing conversions and unlocking scalable, predictable growth.

Build a brand that stands out and sticks. We refine your identity, messaging, and visuals to create a consistent and memorable presence that builds trust, recognition, and long-term loyalty.

Nurture relationships and drive repeat sales with strategic email campaigns. From automated sequences to personalized broadcasts, we help you stay top-of-mind and turn subscribers into loyal customers.


“The Scepter team understands growth like no one else. Our results speak for themselves.”

Chief executive officer at EcomCircles
Automate repetitive tasks and let your team focus on what matters most. Our AI workflows streamline your operations, reduce errors, and ensure every process runs efficiently, helping you save time and boost productivity.

Organize your customer data, track leads, and manage relationships effortlessly. Our CRM setup ensures your team has a clear view of every interaction, helping you close deals faster and grow your business smarter.

Guide your users every step of the way with intuitive onboarding flows. We make it easy for new customers to get started quickly, understand your product, and experience value from day one.

Visualize key metrics and make data-driven decisions with ease. Our dashboards give you real-time insights into performance, trends, and opportunities so your team can act faster and smarter.


“The Scepter team understands growth like no one else. Our results speak for themselves.”

Chief executive officer at EcomCircles
Every great result starts with a strategy. Here’s how we help you grow


Audit your brand and goals.


Build a data-backed plan.


Launch and optimize campaigns.

Amplify what works and expand reach.


Audit your brand and goals.


Build a data-backed plan.


Launch and optimize campaigns.

Amplify what works and expand reach.
Modernized Their Entire Online Catalog We migrated 1,000+ products and 4,000+ images into a custom WordPress system, added customer-specific pricing, and built galleries that drove 12+ new client referrals.




Hundreds of agencies and brands trust Scepter for predictable growth.
Salman, Matt and the team at Scepter Marketing were great to work with for developing my website. They were passionate in their commitment to make my business successful and their communications and updates were outstanding throughout the project. Your investment is well spent with Scepter Marketing.

Oddtails.
Scepter Marketing has been an incredible partner for our business! As the founder of ServiceRocket PRO, we needed a reliable and results-driven team to handle SEO for our clients, and Scepter Marketing has exceeded our expectations. Their expertise has helped our clients improve their search rankings, gain more visibility, and ultimately grow their businesses. They are professional, transparent, and truly care about delivering measurable results. If you’re looking for an SEO company that actually gets the job done, I highly recommend Scepter Marketing!

Founder of Service Rocket Pro

If you are the start ups and struggling with website design and development., then stop worrying and go to Scepter Marketing. As a startups, we struggled a lot to get the design we wanted, had it done twice before reaching out to Scepter Marketing with amount of doubt. To my surprise, they are so accommodative , understand your requirements, and delivers an high quality work. I myself think that I’m so picky on the design but I never got a push back. Remember, their input on the design & requirements really added value to the entire project. I would like to call out Matt, he is the man. He will never settle for less, always aim for great quality in his deliverables . I really loved working with this team. I will strongly recommend Scepter Marketing to everyone. Great work Scepter Marketing, Keep up the good work. Looking forward to work with you guys soon.
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As a small business that uses an online platform to handle our iris rhizome sales, it is important for our e-commerce store and website to work seamlessly – and function professionally. After spending our first year as our own “do-it-yourself” web designers, we knew we needed help. Fortunately, we identified Scepter Marketing and Jennifer Smith. Jennifer & team are extremely knowledgeable in WooCommerce and WordPress. They completed our list of specific tasks & updates, and made important recommendations for additional areas of improvement. Communication throughout the project was excellent, and very timely. We experienced firsthand their quality work, and why they have high completion and customer satisfaction rates! We couldn’t be more pleased that we selected Scepter. Thank you!
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Great working with Matt! When our site was hacked, I panicked! Matt was extremely gracious, insightful and sympathetic, helping and navigating to completion. He did a terrific job investigating the root of some very challenging issues with his end result being our website was cleaned from the hack. The job ended up taking longer than expected, but Matt hung in there with us and his communication was excellent and he offered us great advice to help keep our site more secure. We will be using Matt again as we have made the decision of having him be our “go to” guy for ALL our tasks and future projects. Thanks Matt for a great job and being a trusted Upwork professional. 5 Stars!
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I have worked with Matt Hall at Scepter Marketing on a number of WordPress projects. I can’t say enough about the excellent quality of work, communication, and commitment to complete projects in the timelines I specify. Matt is my go-to for extremely advanced website repairs, maintenance, and security. He is knowledgeable and a tremendous asset to my team and business!
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Seriously outstanding. Scepter Marketing is a breath of fresh air and a notoriously over-hyped space. If the number one thing that matters to you is rapid response time with a good attitude and results delivered as promised – look no further. Thank you for delivering on your word!
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Matt and the Scepter team are great. They’re fast, friendly, and super bright when it comes to tech and development stuff. They’re reasonably priced and worth every scent.
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Like their namesake, Scepter Marketing will elevate your company with the online marketing authority and authenticity it needs to thrive in todays marketplace. Matthew Hall and Corban Robbe helped me to find and tell my story so Grace Explorations could become everyones story. They are men of high character and inexhaustible creativity. They are very easy to work with and you always get the feeling like they really care about helping bring your dream to reality. Isn’t that what we’re all looking for in a marketing company? If that’s what you’re looking for you’ve found the right company – Scepter Marketing.
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Hundreds of agencies and brands trust Scepter for predictable growth.
O1

We combine the precision of AI with the creativity and intuition of human experts. Our AI-driven insights uncover opportunities faster, while our team turns those insights into powerful strategies that connect, convert, and grow.
Human-Led

AI Powered
O2

Our team stays connected and responsive through Slack and email, ensuring clear communication and fast support. Transparency is at the core of everything we do, so you’re always in the loop.

Clear Communication
O3

We create systems that scale with you—not ones that break when your demand increases. Whether you’re expanding your audience, your service area, or your product line, our work compounds over time and grows with your business.
Scalable

Growth
We understand that choosing the right growth partner is a big decision. Here are some of the most common questions businesses ask before starting with Scepter — from how we work to what kind of results you can expect.
Whether you serve a specific city or operate nationally, your prospects need to find you quickly and trust you instantly. We optimize your digital presence and customer pathways so more of the right people discover you—wherever they’re located.
Most agencies “optimize” a Google Business Profile by checking boxes. Scepter’s approach is different: We optimize GBP like a product.
When a local business owner says, “SEO isn’t working,” they usually mean one thing: “My competitor is getting the calls
Citation cleanup is boring… until it costs your client calls and map pack visibility. If a business has old phone
Something Great Together.