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For Engineering and Data Teams

The ultimate data pipeline

Segment is the single platform to collect and manage your data.

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Join the 25,000+ companies using the Segment platform

A smarter way to collect data

Enable company-wide data standardization.

 

Standardized

Power all tools with the same high-quality data.

Compliant

Accelerate your data compliance with GDPR, CCPA, and other privacy regulations.

Integrated

Integrating a new tool is easy and takes minutes.

Data collection from anywhere

Collect user events from any platform with our simple analytics API.

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  • Pull data from any platform

    Send us data from any part of your product: mobile, web, or server. We have performant, open-source libraries for every platform.

  • Enterprise-grade scale

    25,000+ companies collect over 1 trillion events every month on our APIs.
Collect Data Details
Collect Data Details

Power all your apps with the same data

Integrate your data to 450+ apps with just a few clicks.

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  • Activate any tool instantly

    Integrate new tools in minutes, not weeks. No more setup headaches, no need to push code.

  • Make your mobile integrations agile

    No more waiting for App Store approval. Turn on new tools instantly, even ones without their own mobile SDK.

  • Remove vendor lock-in

    Segment simplifies trying new solutions, eliminating expensive integration barriers to using top tools.
Power Your Apps
Power Your Apps

Query and access your data

We’ve built APIs to make querying & accessing your data super easy.

Query your data in SQL
Query your data in SQL

Query your data in SQL

We’ll automatically load your analytics data into your data warehouse (such as Amazon Redshift, Google BigQuery, Snowflake, and more).

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Take a look under the hood

Having amazing data infrastructure used to be out of reach. Today, that’s no longer the case. We’ve solved, the hard challenges around delivering billions of events reliably to downstream APIs, so that you can focus on what matters — building an exceptional product.

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  • Mobile SDKs

Learn how our iOS and Android SDKs reduce your app’s power consumption by 2-3x.
  • Deduplication

Delivering billions of messages exactly once.
  • Reliability

Reliably sending billions of messages per day to hundreds of public APIs.
  • Lambdas

Segment Functions allows you to deploy your own integrations with code.

Additional Resources

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Privacy & Compliance

Automatically detect and classify PII in real-time. By setting rules to proactively block, hash, and routine sensitive data, you can accelerate compliance with GDPR, CCPA, and more.
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Standardize your data

Standardize data collection by creating a single tracking plan across all your web and mobile apps.

Trusted by startups and the 

world's largest companies

"With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform."

Nic Sauriol Software Development Leader
70%
increase in revenue following a three-month customer messaging pilot program
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"Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed."

Grace Preyapongpisan Vice President, Business Intelligence
36
brands centralized on the same data analytics infrastructure
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"As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible."

Micky Onvural Co-President
3x
increase in offline purchases versus control group
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"Segment allows us to be more precise with how we dynamically suppress or target users in ad campaigns based on actual product usage."

Sam Coren Senior Demand Generation Manager
33%
improvement in cost per conversion
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"The cost of a Segment investment completely beat our in-house options out of the water. It was a no-brainer in terms of cost."

Klaus Thorup Chief Technology Officer
3x
cost savings with Twilio Segment instead of building in-house
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Getting started is easy

Start connecting your data with Twilio Segment.

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