26 July 2023

CRM

CRM is a software platform that assists businesses in managing their interactions and relationships with both potential and current customers.

A CRM system may include:

Tools for managing customer data
Tracking customer interactions and behaviour
Automating sales and marketing processes
Providing insights that can inform business decisions

CRM aims to improve customer satisfaction, retention, and loyalty by delivering a personalised and seamless customer experience across all touchpoints.

Written by Segmentify

26 July 2023

Related Terms

First-Party Data

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Data Silos

Data silos refer to isolated management systems that operate independently without the ability to integrate with other systems. In the eCommerce context, these silos can originate from diverse sources...

CSAT

Customer Satisfaction Score (CSAT) is a metric used to measure how satisfied customers are with a product, service or their interaction with a business. CSAT is usually measured through surveys, which...

CRM

CRM is a software platform that assists businesses in managing their interactions and relationships with both potential and current customers. A CRM system may include: CRM aims to improve customer sa...

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CRM

Related Terms

First-Party Data

Data Silos

CSAT

CRM

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