New Seller Incentives: New sellers who enroll a brand in Amazon Brand Registry get a $200 credit for Amazon Vine. See all incentives.
Amazon Vine
Drive business growth with authentic customer reviews
Boost sales an average of 30%,1 improve discoverability, and gain valuable insights by launching new products with up to 30 high-quality reviews. Try Vine today and enroll up to two products for free.
Get the Vine seller guide and other insights to help maximize your success.
What is Vine?
Amazon Vine is a program that helps you collect high-quality reviews for your products—even before launch—so shoppers can make informed purchasing decisions.
After enrolling in Vine, we connect your products to a trusted network of reviewers we’ve invited to serve as Vine Voices. These reviewers have purchase history and deep expertise in your category. They try out your product free of charge, then share their honest, unbiased opinions in a review.
After enrolling in Vine, we connect your products to a trusted network of reviewers we’ve invited to serve as Vine Voices. These reviewers have purchase history and deep expertise in your category. They try out your product free of charge, then share their honest, unbiased opinions in a review.
Who can use Vine?
To participate in Vine, you need a Professional selling account and a Brand Representative or Reseller role assigned to a brand enrolled in Amazon Brand Registry, or have generic products in your catalog. You also need eligible Fulfillment by Amazon (FBA) offers.
Why Amazon Vine?
Build trust early to boost sales
Provide the social proof shoppers seek with authentic reviews available as soon as your product launches.
Improve discoverability
Increase awareness and conversion with in-depth, authentic reviews that help shoppers discover your products.
Gain valuable product insights
Gauge customer sentiment and uncover valuable insights for improving your products and growing your business.
How Vine works
Step 1.
Log in to Seller Central
Log in to your Seller Central account or sign up as a seller. Make sure you have a Professional selling plan so you can participate in Vine.
Step 2.
Enroll your brand
If you’re the rights owner for an eligible brand, enroll it in Brand Registry. Or, if you’re employed by an enrolled brand, ask the Rights Owner or another Administrator to assign you the Brand Representative or Reseller selling role.
Step 3.
Set up FBA
Register for FBA in Seller Central. Once you’ve created a new listing for a product, specify it as FBA inventory.
Step 4.
Enroll products
For new products that haven’t launched, you can enroll in Vine as soon as you have a customer-ready FBA listing and set a launch date in the future. For existing products, you can enroll if they have fewer than 30 reviews on the product detail page.
To enroll, hover over Advertising in the Seller Central main menu, then select Vine. From the Vine dashboard, you’ll see products we recommend enrolling and their potential sales lift. You can also search for eligible FBA ASINs. Specify the number of units you’d like to make available (up to 30 units) and select Enroll.
To enroll, hover over Advertising in the Seller Central main menu, then select Vine. From the Vine dashboard, you’ll see products we recommend enrolling and their potential sales lift. You can also search for eligible FBA ASINs. Specify the number of units you’d like to make available (up to 30 units) and select Enroll.
Step 5.
Monitor reviews
Track your enrollment status, claimed quantity, and the number of reviews left by reviewers on the Vine dashboard.
Note: You won’t be billed until after your first review is published. If you don’t receive a Vine review within 90 days, you won’t be charged.
Note: You won’t be billed until after your first review is published. If you don’t receive a Vine review within 90 days, you won’t be charged.
Frequently Asked Questions
What are the product requirements for Amazon Vine?
To enroll a product in Vine, it must have:
- A listing with FBA selected as the fulfillment method
- Fewer than 30 reviews on its product detail page
- An image and description
In addition:
- If a product is part of a brand, the brand must be enrolled in Amazon Brand Registry.
- Adult, digital, and bundled products are not eligible for Vine.
- FBA inventory must be sent to Amazon fulfillment centers for products to be shipped to Vine Voices.
Who are Vine Voices?
Vine Voices are the trusted reviewers who Amazon has invited to participate in Vine. They are selected based on the insightfulness of the reviews that they’ve published in the Amazon store. We connect your products with Voices who have purchase history and expertise in your category. Voices request products enrolled in Vine that they want to try free of charge and, in return, share their honest, unbiased opinions in a review.
Note: Although Voices receive products for free, they are responsible for income tax on the products.
Note: Although Voices receive products for free, they are responsible for income tax on the products.
What is the cost to enroll products in Amazon Vine?
Products enrolled in Vine are subject to an enrollment cost per parent product. There’s no additional cost for child products.
You aren’t charged until 30 days after enrollment and after your first review is published. If you don’t receive a Vine review within 90 days from the date of enrollment, you aren’t charged.
You aren’t charged until 30 days after enrollment and after your first review is published. If you don’t receive a Vine review within 90 days from the date of enrollment, you aren’t charged.
Number of units per parent product
Enrollment cost
Up to 2
$0
3–10
$75*
11–30
$200**
Enrollment fees for product listings in other countries:
*Canada: CAD 100 | UK: GBP 60 | European Union: EUR 70 | Japan: JPY 10,000
**Canada: CAD 240 | UK: GBP 140 | European Union: EUR 170 | Japan: JPY 22,000
*Canada: CAD 100 | UK: GBP 60 | European Union: EUR 70 | Japan: JPY 10,000
**Canada: CAD 240 | UK: GBP 140 | European Union: EUR 170 | Japan: JPY 22,000
When can I enroll products in Amazon Vine?
You can enroll products in Vine as soon as you create your FBA listing—even before inventory is received in the Amazon fulfillment network and before your listing goes live. For best results, we recommend enrolling in Vine and having your inventory available in our fulfillment network at least three weeks before your planned launch date. This allows Vine Voices sufficient time to receive, try, and review your products.
Can I cancel Vine enrollment for a product?
You can cancel enrollment for a product if Vine reviewers haven’t claim any products. To cancel Vine enrollment for a product, go to Advertising in the Seller Central main menu, then select Vine. From the Vine dashboard, locate the product and select Cancel. After canceling enrollment, you can re-enroll a product in Vine.
If products have been claimed by Vine reviewers, you can’t cancel enrollment, but you can stop enrollment to prevent additional products from being claimed. Note that this doesn’t guarantee that reviews won’t be published for those claimed products. After stopping enrollment, you can’t re-enroll a product in Vine.
If products have been claimed by Vine reviewers, you can’t cancel enrollment, but you can stop enrollment to prevent additional products from being claimed. Note that this doesn’t guarantee that reviews won’t be published for those claimed products. After stopping enrollment, you can’t re-enroll a product in Vine.
What countries is Amazon Vine available in?
Vine is available in our US, Canada, UK, France, Germany, Italy, Spain, Australia, and Japan stores.
Why are only FBA offers eligible for Amazon Vine?
To ensure the authenticity and credibility of your reviews, we maintain the anonymity of Vine Voices. To avoid disclosing their contact information, we fulfill all Vine products via FBA.
Boost brand credibility with Vine
*A Professional selling account is $39.99/month + selling fees. Learn more
1Amazon internal data
1Amazon internal data
