About us

At Shadow Global, we place people at the centre of change.

About us

At Shadow Global, we place people at the centre of change.

About us 2 3 1

Our Story

Empowering Excluded Youth Through Skills, Mentorship, and Opportunity

Shadow Global was founded in response to South Africa’s staggering youth unemployment rate. We exist to create sustainable pathways to employment and meaningful permanent work for excluded youth across the country, advancing both social impact and economic inclusion. By merging training, mentorship and secure job placements, we are rewriting the story of work for young people and opening doors where none existed.

Our Values

H.E.A.R.T.

Our approach is grounded in five core values that guide how we engage with every student, partner and colleague:

H

Human

We bring heart to every connection and make people feel cared for.

E

Empathy

We show empathy, ask questions and respond with compassion.
A

Awareness

We listen actively and focus on understanding each person’s needs.
R

Radiance

We share positivity, encourage others and lift people up.
T

Trust

We keep our word, stay honest and follow through on promises.

Industry

Recognition

Our model is recognised by the South African Business Process Outsourcing (BPO) and Global Business Services (GBS) industry as trusted and outcomes led. We don’t just create jobs; we build careers, grow confidence, and transform futures.

In recent years, this impact has been celebrated through multiple industry awards for excellence and innovation, including recognition as:

These accolades affirm the strength of our model and, more importantly, the collective power of an enabling, like-hearted ecosystem of employment partners and funders who share our vision for inclusive growth and lasting transformation.

Our Leadership

Our Team

Our leadership team combines business excellence with deep purpose. Every decision is guided by our mission of inclusion, empowerment and opportunity, ensuring that business performance and social impact go hand in hand.
Adjoa Ayivor

Adjoa Ayivor

CEO & Co-Founder

Franco Cotumaccio

Franco Cotumaccio

Founder

Nate Jacobs

Nate Jacobs

Chief Operating Officer

Join us in shaping futures and sparking real change

Adjoa Ayivor

Adjoa Ayivor

CEO & Co-Founder

Adjoa Ayivor is a values-driven leader and qualified Chartered Accountant, CA (SA), with over 17 years of experienceacross finance, operations and people development in South Africa and across the continent. As Co-founder and CEO of Shadow Global, formerly Shadow Careers, she champions inclusive growth and sustainable career creation for young people from economically excluded communities, ensuring that excellence in customer experience is built on integrity, empathy and opportunity.
 
Adjoa’s career spans senior finance and executive roles in complex, fast-scaling environments. She served as Finance Director at Capita South Africa, overseeing finance, payroll, risk and compliance. She was CFO and an Executive Board member for the Sub-Saharan operations of NEC, a listed Japanese technology company, where she led shared services across finance, IT, legal, HR and back-office administration in four African countries. Earlier in her career she was a member of the IFRS professional practice group at EY, facilitated and developed learning products within a training company, and worked at PwC in the Capital Markets Group on IFRS accounting advisory while completing her articles.
 
Adjoa has delivered extensive work across Africa, engaging with executive stakeholders and helping organisations grow with sound governance and clear purpose. She serves as a non-executive director on the Board of the Democracy Works Foundation. She is currently completing her MBA at Henley Business School, with a dissertation focused on organisational values, reflecting her conviction that values form the foundation of strong and effective organisations.
 
Guided by a belief in practical compassion and disciplined execution, Adjoa brings together rigorous financial stewardship, people-centric leadership and community impact, advancing Shadow Global’s mission to turn potential into long-term prosperity.
Franco Cotumaccio

Franco Cotumaccio

Founder

Franco Cotumaccio is an accomplished entrepreneur and visionary leader, celebrated for his pioneering contributions to South Africa’s Business Process Outsourcing (BPO) and Global Business Services (GBS) sectors. Over three decades, he has helped shape the country’s customer experience landscape, creating sustainable jobs and driving inclusive growth.

 

Franco holds a BA and LLB and began his career in management at Auto & General before moving to the UK in 1992 as Group Director at Budget Insurance, helping launch the South African business in the UK—an early sign of his ability to bridge global opportunity with local talent.

 

In 2003, he established one of the first UK contact centres in South Africa, and in 2007 founded Full Circle Contact Centre Services, supporting brands such as Amazon, Carphone Warehouse and Capita PLC. After Capita acquired Full Circle in 2012, Franco became Managing Director of Capita South Africa, attracting clients including O2, Marks & Spencer and British Airways, and contributing to the creation of over 30 000 jobs.

 

Recognised by the Mayor of Cape Town (2015) and Premier of the Western Cape (2019) for his contribution to job creation, Franco also guided teams to multiple BPESA and Global Sourcing awards. He has served as an Industry Board Director for BPESA Western Cape and represented the sector at President Cyril Ramaphosa’s Inaugural National Investment Conference.

 

In 2020, Franco founded Shadow Global (formerly Shadow Careers) and co-founded Human Xperience. Through Human Xperience, he helps international brands offshore to South Africa sustainably, while Shadow Global empowers unemployed youth through purpose-driven employment. By mid-2025, Shadow Global had created over 2 100 permanent careers with a 90% success rate, partnering with 19 like-minded delivery centres nationwide.