WE ARE
.At SH//FT, we bring our extensive experience
working with elite performers directly to you,
offering expert guidance to master your stress
response, optimize your performance, and
transform pressure into your competitive
advantage.
WE ARE
At SH//FT, we bring our extensive experience working with top performers directly to you, offering expert guidance to master your breath, elevate your performance, and transform stress into strength.
Choice is the only power you have.
Responsibility is understanding that.
Choice is the only power you have.
Responsibility is understanding that.
Meet the Experts
Brian Mackenzie
Founder & Creative Director
Brian is an innovator and pioneer in developing and applying custom protocols to optimize human health and performance. His work harnesses and integrates respiratory (breathing), movement, strength & conditioning, and endurance-based training approaches to elicit unprecedented positive results.
His protocols and programs have been used to accelerate mental and physical performance in world-class Olympic and professional athletes, first responders, musicians, actors, top executives, elite military operators, the tactical firearms community, and people suffering from chronic health issues.
Brian’s work is voluntarily and repeatedly subjected to rigorous 3rd party scientific testing and improvement at top institutions. He has been contracted for research projects at Stanford University School of Medicine, California State University Fullerton, San Francisco State University, and the UFC Performance Institute.
Brian co-authored Power Speed Endurance, the New York Times Best Seller UnBreakable Runner, and UnPlugged. His work has been featured in Outside Magazine, Men’s Health, Runners World, The Economist, and Timothy Ferriss’ bestselling books The 4-Hour Body and Tools of Titans.
His clients have included Ari Emanuel, Fred Warner, Jon “Bones” Jones, Laird Hamilton, Tia-Claire Toomey (6X CrossFit Games Champion), Rich Froning Jr. (4X CrossFit Games Champion), as well as law enforcement, fire, and military professionals.
Brian Mackenzie
Founder & Creative Director
Brian is an innovator and pioneer in developing and applying custom protocols to optimize human health and performance. His work harnesses and integrates respiratory (breathing), movement, strength & conditioning, and endurance-based training approaches to elicit unprecedented positive results.
His protocols and programs have been used to accelerate mental and physical performance in world-class Olympic and professional athletes, first responders, musicians, actors, top executives, elite military operators, the tactical firearms community, and people suffering from chronic health issues.
Brian’s work is voluntarily and repeatedly subjected to rigorous 3rd party scientific testing and improvement at top institutions. He has been contracted for research projects at Stanford University School of Medicine, California State University Fullerton, San Francisco State University, and the UFC Performance Institute.
Brian co-authored Power Speed Endurance, the New York Times Best Seller UnBreakable Runner, and UnPlugged. His work has been featured in Outside Magazine, Men’s Health, Runners World, The Economist, and Timothy Ferriss’ bestselling books The 4-Hour Body and Tools of Titans.
His clients have included Ari Emanuel, Fred Warner, Jon “Bones” Jones, Laird Hamilton, Tia-Claire Toomey (6X CrossFit Games Champion), Rich Froning Jr. (4X CrossFit Games Champion), as well as law enforcement, fire, and military professionals.
Chris Hoppe
Behavioral Health & Performance Coach
Chris Hoppe has spent nearly two decades guiding individuals through the work of self-regulation, personal alignment, and sustainable performance. His approach bridges physiology, psychology, and lived experience to help people reconnect to who they are, so they can move through stress, lead with clarity, and build lives rooted in purpose.
With a background spanning CrossFit coaching, personal training, nervous system education, and behavioral health work, Chris specializes in supporting those navigating chronic stress, fatigue, disconnection, and transitions in life or identity. His clients include business leaders, athletes, special forces operators, parents, coaches, and individuals in recovery—each working to rebuild capacity and live with more presence and purpose.
As a lead coach and educator at SH//FT, Chris delivers programs at the intersection of performance, resilience, and recovery, helping people build nervous system literacy, develop personal agency, and translate awareness into action.
Chris brings deep personal insight to his work, having spent years overidentifying with achievement and performance, only to discover that real power comes not from doing more, but from coming home to yourself. His coaching is direct, grounded, and deeply human—focused not on fixing people, but on helping them reclaim what was never lost.
“For me, performance isn’t the point, presence is. My work invites clients to live and lead from who they are, not from what they produce.”
Chris Hoppe
Behavioral Health & Performance Coach
Chris Hoppe has spent nearly two decades guiding individuals through the work of self-regulation, personal alignment, and sustainable performance. His approach bridges physiology, psychology, and lived experience to help people reconnect to who they are, so they can move through stress, lead with clarity, and build lives rooted in purpose.
With a background spanning CrossFit coaching, personal training, nervous system education, and behavioral health work, Chris specializes in supporting those navigating chronic stress, fatigue, disconnection, and transitions in life or identity. His clients include business leaders, athletes, special forces operators, parents, coaches, and individuals in recovery—each working to rebuild capacity and live with more presence and purpose.
As a lead coach and educator at SH//FT, Chris delivers programs at the intersection of performance, resilience, and recovery, helping people build nervous system literacy, develop personal agency, and translate awareness into action.
Chris brings deep personal insight to his work, having spent years overidentifying with achievement and performance, only to discover that real power comes not from doing more, but from coming home to yourself. His coaching is direct, grounded, and deeply human—focused not on fixing people, but on helping them reclaim what was never lost.
“For me, performance isn’t the point, presence is. My work invites clients to live and lead from who they are, not from what they produce.”
Naffele Nikita
Mindset & Performance Coach
Naffele Nikita brings a unique blend of athletic performance, corporate teaching, and mindset work to her coaching practice. With years of sports training experience, she started CrossFit in 2009, owned her own gym, and now works with clients beyond the physical space—focusing on mindset, breathwork, language, and storywork.
As a performance coach, Naffele collaborates on customized training programs tailored to individual client needs, ensuring a personalized approach that supports both physical and mental growth. Her mission is to help people break through mental barriers, reconnect with their values, and create processes that support lasting change.
Known for her direct, supportive, and results-focused style, she helps clients shift their internal dialogue, build confidence, and develop practical tools they can apply in every area of life. Naffele believes that everyone holds untapped potential—and that what limits us is often rooted in outdated stories and beliefs.
Through powerful conversations grounded in language and storywork, she helps people challenge those narratives, take ownership of their lives, and move forward with clarity and purpose.
“Participation is required to create meaningful change. My role is to provide a space for radical honesty—so you can do the work and build the life you want.”
Naffele Nikita
Mindset & Performance Coach
Naffele Nikita brings a unique blend of athletic performance, corporate teaching, and mindset work to her coaching practice. With years of sports training experience, she started CrossFit in 2009, owned her own gym, and now works with clients beyond the physical space—focusing on mindset, breathwork, language, and storywork.
As a performance coach, Naffele collaborates on customized training programs tailored to individual client needs, ensuring a personalized approach that supports both physical and mental growth. Her mission is to help people break through mental barriers, reconnect with their values, and create processes that support lasting change.
Known for her direct, supportive, and results-focused style, she helps clients shift their internal dialogue, build confidence, and develop practical tools they can apply in every area of life. Naffele believes that everyone holds untapped potential—and that what limits us is often rooted in outdated stories and beliefs.
Through powerful conversations grounded in language and storywork, she helps people challenge those narratives, take ownership of their lives, and move forward with clarity and purpose.
