The City of Helsinki wants Pammie to Finnish what she started
In a humorous film from agency United Imaginations, actor Janne Hyytiäinen and pals invite Pamela Anderson back to her motherland.
WARD lets imagination take the wheel
The director unveils a captivating trailer for his innovative, hybrid documentary about an imaginative group of Philipstown kids who race scrap metal cars.
Oreo's udderly lovely lookalike cows
This amoooo-sing campaign for the legen-dairy black-and-white biscuit brand follows the tale of a rancher with a herd of Oreo-styled cows.
Finger Lickin’ Fak: Matty Matheson’s KFC collab
The actor and restaurateur, who plays Neil Fak in the hit series The Bear, once again joins the fast food chain for some marketing mayhem.
Nobody Cares about Andrew Laurich's new Waitoa Chicken spot
The comedy director adds a splash of the surreal to a conversation about animal origins.
A$AP Rocky goes God mode
Somesuch director Dan Streit taps into early-2000s video game aesthetics in a dizzying promo packed with chaos and uncanny characters for the American rapper.
Viettel’s unhinged uncle hits the road
The Vietnamese telecoms company introduces an eccentric who embarks on an odd odyssey to connect with family around the country.
Air Canada captures a champion’s comeback
Kevin Foley’s emotive film for the Canadian airline tells the story of ice hockey star Tyler McGregor’s resilience after a life-changing leg amputation.
The City of Helsinki wants Pammie to Finnish what she started
In a humorous film from agency United Imaginations, actor Janne Hyytiäinen and pals invite Pamela Anderson back to her motherland.
WARD lets imagination take the wheel
The director unveils a captivating trailer for his innovative, hybrid documentary about an imaginative group of Philipstown kids who race scrap metal cars.
Oreo's udderly lovely lookalike cows
This amoooo-sing campaign for the legen-dairy black-and-white biscuit brand follows the tale of a rancher with a herd of Oreo-styled cows.
Finger Lickin’ Fak: Matty Matheson’s KFC collab
The actor and restaurateur, who plays Neil Fak in the hit series The Bear, once again joins the fast food chain for some marketing mayhem.
Nobody Cares about Andrew Laurich's new Waitoa Chicken spot
The comedy director adds a splash of the surreal to a conversation about animal origins.
A$AP Rocky goes God mode
Somesuch director Dan Streit taps into early-2000s video game aesthetics in a dizzying promo packed with chaos and uncanny characters for the American rapper.
Viettel’s unhinged uncle hits the road
The Vietnamese telecoms company introduces an eccentric who embarks on an odd odyssey to connect with family around the country.
Air Canada captures a champion’s comeback
Kevin Foley’s emotive film for the Canadian airline tells the story of ice hockey star Tyler McGregor’s resilience after a life-changing leg amputation.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
Spy Films expands to Montreal
Spy Films expands with new signings and executive producer Sonia Marques.
Whitehouse Post London promotes Ella Sedgwick to EP
An accomplished and trusted production leader, Sedgwick joined Whitehouse Post in 2022, bringing over a decade of experience across the UK post-production industry.
WPP launches WPP Production
The newly launched production offering fuses WPP’s collective production expertise with advanced Gen AI, creativity and multi-year investments in a new studio network.
Darling Films signs Aleksandra Kingo
The London-based director and photographer's work blends bold colour, sharp wit, dark comedy, and highly stylised set design.
Conor Mercury joins EXIT
The ingenious and comedic imagination of Conor Mercury finds a home at EXIT.
Lina Söderström joins Slutet
Slutet will exclusively represent Söderström across the Scandinavian market.
- Burna Boy drops a visual tribute for everybody
- There is a crazy amount of money to be won with Eurojackpot
- NewMotion launch full visual rebrand and platform
- Build-A-Bear launches heartfelt campaign
- Grow together with Lance Bass and Hay Day
- Afflelou launch new incognito campaign
- Kellanova launches Pop-Tart Protein
- Making the everyday extraordinary with KrisFlyer
- Nurri launches shake ya can campaign
- Nissan go from last to legends
Spy Films expands to Montreal
Spy Films expands with new signings and executive producer Sonia Marques.
Whitehouse Post London promotes Ella Sedgwick to EP
An accomplished and trusted production leader, Sedgwick joined Whitehouse Post in 2022, bringing over a decade of experience across the UK post-production industry.
WPP launches WPP Production
The newly launched production offering fuses WPP’s collective production expertise with advanced Gen AI, creativity and multi-year investments in a new studio network.
Darling Films signs Aleksandra Kingo
The London-based director and photographer's work blends bold colour, sharp wit, dark comedy, and highly stylised set design.
Conor Mercury joins EXIT
The ingenious and comedic imagination of Conor Mercury finds a home at EXIT.
Lina Söderström joins Slutet
Slutet will exclusively represent Söderström across the Scandinavian market.
The Talent
Lope Serrano’s kind of magic
After winning multiple gongs at the shots awards, the CANADA co-founder and director talks to Tim Cumming about cinema, surrealism, poetry and metaphor – and the shared evolution of film and magical thinking.
Florence Poppy Deary enters orbit
Kicking off a series of interviews with recipients of 2025 shots EMEA awards, Sarah Smith chats to New Director of the Year winner, Florence Poppy Deary, who applies a spaceship metaphor to her decade-long overnight success story.
Telling tales with Ana Laura Solis
Ana Laura Solis may have got her start in the industry thanks to her director dad, but she’s no nepo baby. The multiple award-winning producer and founder of creative production company Story is writing her own narrative – and it’s a real page turner.
The Inspiration
Playlist: Pablo Garcia
Pablo García is a composer and sound engineer at the award-winning music production company Pickle Music. Here he talks about some intriguing music promos, using the S-4 sampler by Torso, and his admiration for Cole Palmer.
Peer Review: Veronica and Yamel
From Spike Jonze to Alexander McQueen, Aguita founders Yamel Thompson and Veronica Leon reflect on the culture-defining creatives who inspire them and tell us how trust, shared taste and absolute honesty power their partnership.
On My Radar: Kyle Thrash
RadicalMedia director Kyle Thrash admits to being a reformed walker, says it's definitely worth it to watch L'Oréal's brand film, and can't envision life without his iPad, as he tells us what's on his creative radar.
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What if the way we used sound changed? asks Laura Montarroso Daher, Founder and Executive Creative Director at Music Collective. What if more thought, more time and more insight was used to make sure the noises we hear around us were more relevant to the environments in which we hear them, and more attuned to the way we might be feeling?
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
