If you think that “being an advertising graphic designer” means only designing logos and creating posts for Instagram, it's time to wake up. The advertising graphic designer is much more than an image maker: he or she is a problem solver, a visual strategist and a master communicator.
What is an advertising graphic designer?
An advertising graphic designer does not just create beautiful images. His or her job is to convey messages that are clear, engaging, and capable of propelling the viewer to action. Every project-whether it's a flyer, an advertising campaign, or a graphic for social media-has a specific goal. And the graphic designer is tasked with translating the client's idea into a design that this is.
How is it done? If you want to find out, read on, don't worry: no boring technicalities just brutal truth, the way we like it at Sinapps😎
Advertising graphic designer skills to get you noticed right away
It is not enough to know how to use Canva To be an advertising graphic designer, the skills you need to develop are:
- Creativity: you have to turn a mediocre idea into content that makes an impression. Every pixel you touch must have an emotional impact, tell a story, and prompt action.
- Technique: you have to master software such as Adobe Photoshop, Illustrator e InDesign. If you do not know these tools, you are not a graphic designer, you are an amateur. It's time to get up to speed.
- Visual communication: design is not just beautiful, it is strategic. You have to know how marketing works, what attracts attention and how people interact with images. You need to know how to sell, not just create art.
How does one become an advertising graphic designer?
The road is not short, but it is worth it. Some steps to follow are:
- Training; courses, workshops, online tutorials. No matter how you learn, you have to do it. Theory and practice must go hand in hand.
- Experience; Start with small projects. If you have no clients, practice with personal projects or use designer brief generators such as Goodbrief.
- Portfolio; The portfolio is your identity card. If you don't have one, create an online collection of your work, including those that you feel are imperfect. Use Instagram and Behance To show your projects.
- Updated; design is always evolving you can't always offer the same style, stay up to date with trends and new methods of communication using platforms such as Pinterest, Behance and Dribble.
The opportunities that await you beyond the desk
The advertising graphic designer has several paths ahead of him, such as:
- Freelance; You decide how much to work and with whom. You have total freedom, but with the responsibility of always finding new clients. It's not for everyone, but if you do it, do it right.
- Agency work; if you want to work for big brands, agencies are the place to be. You'll learn, you'll grow and, if you have determination, you'll become the head of the creative team. But be careful, it's not all glamour and free pizza, there's a lot of pressure.
- In-House; if you're looking for stability, a graphic designer role within a company can give you the right mix of creativity and confidence. You'll have the opportunity to work on unique projects, but beware: sometimes you'll have to design the brochure for products you can't stand.
- Social Media & E-Commerce; Do you want the world to see your work? Working in the social and e-commerce world is ideal. You'll always have something to do, and every day you'll feel a bit like a design rock star as you create graphics that reach millions of people.
Are you ready to take on the world with graphics?
The path is challenging, but each step brings you closer to success. Being an advertising graphic designer is not just about creativity: it takes skill, discipline and a willingness to learn. So what are you waiting for? Grab your mouse and start creating the visual chaos the world needs. 🎨
