How has Black Friday changed? From a shopping event to a global digital experience

In recent years, Black Friday has changed in surprising ways. Thanks to the advent of e-commerce and new consumer habits, it has become a phenomenon that extends far beyond the weekend, becoming a whole month of discounts and deals. In this article, we will explore how this event has transformed over time and what are the new trends to watch out for.

How Black Friday became a worldwide phenomenon

Black Friday is an American-originated holiday that originated in the 1950s and traditionally takes place the day after Thanksgiving, kicking off the Christmas shopping season.

With the advent of globalization and the influence of American culture, Black Friday has spread around the world. Thanks to the growth of e-commerce in recent years, consumers prefer to shop online rather than face crowds in physical stores. According to a survey by Adobe Analitycs, in 2024, a record online spending of $240.8 billion in the United States alone.

Trend Alert: How Black Friday has been transformed

In addition to digitization, Black Friday saw the emergence of new trends that reflect the changing needs of consumers. Here are some of the most relevant trends:

• • Extension of Discounts: Discounts no longer focus only on Black Friday. Many retailers start promotions as early as the beginning of November, turning the event into a month of deals. 📅
  • Cyber Monday: the Monday following Black Friday is Cyber Monday, a day dedicated exclusively to online shopping. 🖥️
  • Customized Offerings: With the data collected on customers, retailers can offer personalized offers based on previous purchases and consumer interests, thus increasing the likelihood of conversion. 🎯

These changes not only respond to new buyer preferences but also demonstrate how this event has become more adaptive and user-experience oriented.

The Impact of Social Media

Social media now plays a crucial role in Black Friday, transforming the shopping experience into a moment of interaction and discovery. Platforms such as Meta, TikTok e Twitter allow brands to reach a wider audience through targeted advertising campaigns, video reviews and promotions with influencers. This content stimulates the desire to buy, making Black Friday a global cultural phenomenon.

In addition, social media allows consumers to share their shopping experiences in real time, influencing the purchasing decisions of other users and increasing the impact of Black Friday.

The future? is sustainable & digital

Black Friday will continue to evolve in the coming years. Experts predict that the event will become increasingly digital, with a growing focus on sustainability. According to a study by Shopify with Sapio Research purchases are more responsible and sustainable with a growing preference for independent brands and environmentally friendly products.

To remain competitive, brands will need to invest in technology and personalization, offering smooth and tailored shopping experiences. If you are a brand or business, it is important to consider these trends and prepare for a Black Friday that is in step with the times.

An always relevant event

Black Friday has changed dramatically from a local event to an increasingly digital and sustainable global phenomenon. With a balanced and responsible approach, Black Friday can continue to provide opportunities for savings and stimulate the economy while keeping alive its tradition as a major commercial event.

If you would like to update your strategy or learn how to make the most of these new trends, contact us! With Sinapps, your Black Friday will be a real success!🚀