Miscusi

We developed a segmented funnel that enabled Miscusi to reach its ideal audience, increasing engagement and especially conversion:

• Precision targeting
• Tracking conversions via customer lo to the qr code on the premises, subsequently learned by the Meta Ads platform with ongoing optimizations
• Targets by funnel stage: tailored campaigns for each stage of the funnel, from brand awareness to conversion, creating a continuous path to purchase.
• A/B testing and optimization: through A/B testing and constant monitoring, we optimized budgets to maximize CPA and ROAS (reaching 500%)

Alongside the advertising strategy, we followed an Instagram consulting path designed to consolidate Miscusi's presence and increase its community activity. Our consulting focused on several key aspects to ensure solid and consistent growth over time:

1. Supporting content strategy worthy of the brand tov
2. Content creation
3. Data-Driven Orientation: we developed an advanced reporting system to monitor performance in real time, identifying successful angles to then maximize engagement.
4. Constant update and optimization: constant optimization of strategy to adapt to brand and market needs

In collaboration with Miscusi, we created an e-commerce to give their customers the opportunity to purchase all of their signature products, from sauces to merchandise such as their iconic T-shirts.

To expand Miscusi's online presence and reach an audience in the active search phase, we opened the brand to another essential channel, structuring Google Ads campaigns focused on search and performance.
The Google Ads strategy brought a CPA of less than 1€ and enabled Miscusi to reach a qualified audience, strengthen its online presence and achieve a ROAS of 2600%